WHICH WOULD YOU PICK UP?
I’d love to get you in on a big decision we make every month. We have to choose what’s going to be on the cover—a fun part of my job, but also a fairly complicated one. There are tons of questions I have to ask, such as: Which article will we highlight? What words will explain it best? What picture will grab your attention? Which combo will make you excited to read Prevention as soon as it gets delivered—or inspire you to buy it at the store?
Above are three for this issue that didn’t end up making the big time. Creative Director Jarred Ford made these mock-ups after we’d done a lot of brainstorming with Visual Director Bruce Perez, but the three of us never make the final decision alone. We show our ideas to whomever we can snag for an opinion: the rest of the staff, our bosses, people at other magazines in our company, family members. Last month I showed a couple of options to a random neighbor who was in an elevator with me—I’d been stewing on it and there he was, so I just pulled out my phone and got his quick take.
But this magazine is for you, not necessarily that guy in the elevator— though he did seem to enjoy being asked! So, which would you have picked? You can take a super-quick poll at prevention.com/may-coverpoll, or email your thoughts to email@example.com. I can’t wait to hear—it’ll help me
for the future too!