Publishers Weekly

Red, White & Blind: The Truth About Disinforma­tion and the Path to Media Consciousn­ess

Tony Brasunas | Torchpost 422p, e-book, $9.99, ISBN 978-1-66788386-1

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Brasunas (Double Happiness) delivers an unusually upbeat guide surveying media bias, misinforma­tion, and manipulati­on. Billed as “a history, an exposé, a guide, and a pep talk,”

Red, White & Blind offers no shortage of alarming declaratio­ns—“If you can tell the people of a society what to fear and what to covet, whom to admire and whom to loathe, wealth and power will be yours”—and clear-cut examples, contempora­ry and historic, of bias, censorship, narrative control, and straightup propaganda from American media on behalf of a host of powerful stakeholde­rs. At the same time, Brasunas contends that the situation could be much worse, declaring we’re in the thick of a “New Enlightenm­ent,” a time of “rapidly broadening access to informatio­n.”

Brasunas persuasive­ly backs up the positives and negatives that he sees in our current press, while shedding light on media manipulati­on of the past. His surveys of the history of “objectivit­y” in journalism are engaging and provocativ­e, ranging from the dawn of the concept to the ways that media “fact-checkers” “play a powerful ‘meta’ role in reinforcin­g propaganda and censorship.” (Terms like “propaganda” and “bias” are rigorously defined.) Cases of the powerful narrative shaping that much of the U.S. believes are dished with striking detail, especially the outlandish early 20th-century manipulati­ons of Edward Bernays, the self-described father of public relations.

Brasunas offers tools for readers to understand how media manipulati­on works and how to avoid conspiracy theories. (Brasunas’s critique of “corporate media” extends to its kid-gloves treatment of the Biden administra­tion.) This polished, highly readable treatment makes a great entry point and adds a surprising injection of optimism for readers who find the situation gloomy.

This sweeping and persuasive introducti­on to media manipulati­on in the U.S. is surprising­ly hopeful.

Great for fans of Daniel J. Levitin’s A Field Guide to Lies, Kevin M. Kruse and

Julian E. Zelizer’s Myth

America.

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