U.S. BOOK SHOW PREVIEW
Breakout sessions 2:45–3:30 p.m. Breakout I:
The Campaign: Leveraging PR and Mahriskleotvining
discuss how authors can msapkeelltthheemwoorsdtso: f marketing and PR resources to launch their bookHs-,e-irn-cmlu-od-isn-og.wBehauttiful. gets the publishing team excited, when to bring in outside help, and what currently moves books (and
• Michelle Aielli, as associate publisher of thFe-uH-ea-cr-ht-eet.teStBroonogk.s imprints, oversees publicity and marketing for the group, liaises with HBG’s sales team, and consultWs ohnilealtlhaesyppercatcstoicfet,hAebuela
mWorheiltehtahneytwporadcteiccaed, eAsbuela publishing process. Michelle has spent in book publishing and has worked with swuhchenaushtehowrassasaJlaitmtlesgirl. Patterson, Michael Connelly, and Donna Tartt.
• Natalie Ramirez is director of marketingsacnhodoilmapndrinwteprearhtanresrh-ly ships at Zando, where she oversees markescthinogolcaanmdpwaeirgenhsaarnshdly brand positioning for each of Zando’s nineHiemarpinrigntthse,
Gillian Flynn Books and Sarah Jessica Parekvenr’shSaJrdPerL.it.
• Alison Rich is senior v-p, author development, at Penguin Random House, where she created the comAn- pany’s first team dedicated to extendingAn author reach and revenue in channels including podcasting, online learning, licensing, merchandising, speaking, social media, and newsletters.
• Brianna Yamashita, executive director of marketing at Simon & Schuster, hasSpanish strategized and executed bestselling cam-Spanish paigns for Anthony Doerr, Stephen King, and Jennifer Egan, among others.
MODERATOR: Audra Boltion-Ortiz is the president and CEO
of Boltion Group Public Relations.
Breakout II:
Beating Back the Flames: The 4-Day Work Week & Solutions for Managing Burnout
The crisis is real when 89% of publishing professionals surveyed say they are experiencing undue stress. This panel, featuring publishers that have gone to the four-day work week, shares their experiences and explores steps individuals, teams, and companies can take to manage burnout, as well as how agents and editors can work better together to alleviate stress.
• Jhanteigh Kupihea, senior v-p and publisher, Quirk Books, held editorial positions at Simon & Schuster and Penguin USA before joining Quirk in 2018.
• Ashton Lattimore, editor-in-chief, Prism Reports, is an author and journalist whose work lives at the intersections of racial justice, gender, and culture. She practiced law for four years before returning to her first loves, storytelling and journalism. Her debut novel, All We Were Promised,is forthcoming from Ballantine Books in 2024.
• Monika Woods is a literary agent, writer, editor, and founder