40 PRODUCTS FOR LIFE

What are the most trusted brands in America? Reader’s Digest teamed up with research firm Ipsos Connect to find out. We asked 5,500 Americans which brands they trust the most in 40 categories. Here are the winners. For more on them, go to rd.com/trustedbr

Always

Feminine product

Aveeno

Body lotion/ moisturizer

Behr

Interior paint

Blue Cross Blue Shield

Health insurance

Carnival

Cruise line

Centrum

Vitamin

Claritin

Allergy relief

Clif Bar

Nutrition bar

CVS Pharmacy

Pharmacy/ drugstore

Depend

Incontinence product

Dove

Soap/body wash

Fidelity

Retirement investment service

Folgers

Coffee

Ford

Truck/van

General Electric

Large kitchen appliance

Hilton

Resort

Home Depot

Home improvement store

Kellogg’s

Cold cereal

Kraft

Salad dressing

Listerine

Mouthwash

Lysol

Bathroom cleaner

Maytag

Washer/dryer

Metlife

Life insurance

Milk-bone

Pet treat

Nyquil

Cold and flu remedy

Olay

Antiaging skin care

Purina

Cat food

Purina

Dog food

Quaker

Hot cereal

Silk

Nondairy milk

Tide

Laundry detergent

Toyota

Hybrid/electric car

Toyota

Car

Toyota

Suv/crossover

Tylenol

Headache/ pain reliever

Verizon

Wireless provider

Visa

Credit card

Visine

Eye-care product

Walmart

Mass merchandiser retail store

Weight Watchers

Weight-loss system