Ladies and Gen­tle­men, Please Fas­ten Your Hula-hoops

Reader's Digest - - Department of Wit - Smith­so­nian

To help launch their new prod­uct in 1958, ex­ec­u­tives from the Wham-o com­pany started car­ry­ing early ver­sions of the Hula-hoop on air­plane trips with them, hop­ing that pas­sen­gers would ask about the odd toy. It worked. Amer­i­cans bought more than 20 mil­lion Hula-hoops in six months.

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