THE 14 OTHER MOST TRUSTED BRANDS
We teamed up with global market research firm Ipsos to find out which wellness companies Americans trust most. This year’s survey included new categories: Fitness Trackers, Workout Apparel, and Hair Care. At least three in four consumers consider trust an important factor in their buying decisions, especially for over-the-counter medicines.
Nutritional Drink/meal Replacement Ensure
Multivitamin Centrum
Herbal Supplement Nature Made
Fitness Trackers Fitbit
Workout Apparel Nike
Hair Care Pantene
Allergy Relief Benadryl
CBD (cannabidiol) Charlotte’s Web
Cold/flu Remedy Nyquil
Cough Remedy Robitussin
Headache/ Pain Reliever Tylenol
Healthy Cereal Cheerios
Health Insurance Blue Cross Blue Shield
National Pharmacy/ Drugstore CVS Pharmacy
actually made a cocktail out of the medicine: Gary Matthews of Drumbar mixed fruit-flavored Tums with a rogue’s gallery of gutboilers including cream, egg whites, red pepper, and some spicy sausage oil. “I wanted to make something that could potentially give someone heartburn and at the same time cure their heartburn,” he said.
FEEL THE BURN.
The Tums team’s mission these days is to win over customers by challenging “adventurous” eaters to give themselves heartburn. Tums recently sponsored a Youtube series called “Hot Ones,” which features celebrities sampling specialty hot sauces with such names as Hell Fire Detroit,
Beyond Insanity, and the Puckerbutt Pepper Company’s Chocolate Plague. The company also gave away thousands of spicy chicken wings, part of a campaign called “Tums or Dare,” aimed at people who like to eat hot stuff.
SNAILS GOBBLE THEM TOO!
Tums have some unusual fans: snails. The calcium in Tums tablets is exactly what the slow crawlers need for strong, healthy shells. So owners regularly plop a few Tums tablets into their snail tanks to keep them happy, or grind them up to make the food they call “snail Jell-o.” Snails love the stuff, owners say, but they recommend sticking with fruit flavors. The minty ones will burn a snail’s foot.