UR gets ABC approval for beer and wine sales
They’ll be offered at men’s hoops games this season
The University of Richmond on Thursday received approval from the Virginia Alcoholic Beverage Control Authority to begin selling beer and wine at men’s basketball games at the Robins Center, according to a university spokesman. The Spiders open Friday night against visiting Longwood.
On Oct. 10, the school’s vice president and director of athletics, John Hardt, told The Times-Dispatch that UR would begin selling beer to the general public at men’s basketball games this season, pending approval. UR since then added wine to the options.
Richmond became the first of Virginia’s 14 Division I schools to announce it would sell beer to the general public at basketball games. A few weeks later, VCU announced it would sell beer at its games.
Sale of beer and wine at intercollegiate events has become a rapidly growing trend in response to the requests of some fans and as a way to increase attendance. Often, NCAA institutions have added beer to concession options, especially at football stadiums, because it’s a relatively easy, new revenue stream.
“We think it will have a positive impact on our revenue, however our primary motivation for implementing beer sales is to enhance the fan experience,” Hardt said. While selling beer and wine, Hardt said UR is “sensitive to wanting to maintain a real positive fan and family atmosphere.”
UR has no plans to extend beer sales to women’s basketball games at this time, or to Robins Stadium, home of Spiders football, Hardt said. Richmond already had an ABC license that allowed for beer sales at other school functions, including performing arts at Modlin Center.
John Hardt, UR’s vice president and director of athletics, said alcohol sales are meant to enhance the fan experience.