Rename the downtown expressway after Ashe
Of all the possible people with ties to the Richmond area, it’s difficult to imagine someone more deserving than Arthur Ashe of having a street, a boulevard, or even an expressway named after him.
Yet, there are many considerations when it comes to changing a street name like the Boulevard. If that is the street to be changed, then every street sign at every intersection will have to be changed. That could be very expensive and labor intensive.
Every business located on the Boulevard would have to change its stationery letterhead, its advertising and business cards, and anything else that pertains to the location. That too could be expensive and labor intensive. Some businesses might even feel compelled to change their names to reflect the new street name. Again, expensive and labor intensive.
There might be a much less costly solution: Change the name of the downtown expressway to the Arthur Ashe Expressway. That way, Ashe’s name would get exposure to interstate travelers and only a few signs would have to be changed. No businesses would be involved.
The Ashe name could still link north and south Richmond, as well as east and west Richmond.
Changing the name would eliminate confusion at the intersection of Interstate 95 and 195. And travelers would see Ashe’s name as they drove through and around the city of his birth. HARRIS RASKIND.