Ham­lin’s iRac­ing win net­ted 903,000 view­ers

Richmond Times-Dispatch - - MARKETPLAC­E -

Denny Ham­lin’s vic­tory in NASCAR’s first broad­cast es­ports com­pe­ti­tion Sun­day net­ted 903,000 view­ers on FS1, re­ports ShowBuz­zDaily.com.

Ham­lin, a former Ch­ester­field res­i­dent in his 15th Cup sea­son, passed Dale Earn­hardt Jr. on the fi­nal lap of the Dixie Vodka 150 at Vir­tual Homestead-Mi­ami Speed­way. He topped a field of 35 driv­ers that in­cluded sev­eral reg­u­lars in the real Cup, Xfin­ity and Truck series. Ham­lin was in­ter­viewed on ESPN’s Sport­sCen­ter later that night and said the num­ber of re­quests for in­ter­views fol­low­ing Sun­day’s race ri­valed only those fol­low­ing his three wins in the Day­tona 500.

Ac­cord­ing to @TNLMe­dia, the 903,000 view­ers are the most for any es­ports com­pe­ti­tion on U.S. broad­cast tele­vi­sion, top­ping the 770,000 who watched a Mor­tal Kom­bat tour­na­ment on the CW in 2016. It also out­drew 11 of the 17 IndyCar races last sea­son.

Fox Sports an­nounced Tuesday that Fox and FS1 will simul­cast the NASCAR Pro In­vi­ta­tional iRac­ing Series un­til its con­clu­sion. The series con­tin­ues this Sun­day at Vir­tual Texas Mo­tor Speed­way.

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