Political parties testing new strategies to get out vote in Tuesday’s primaries
HARRISBURG, Pa. — Tuesday’s primaries in eight states are the biggest test to date of campaigning during the coronavirus era, a way for parties to test-drive new ways of getting out the vote during a time when it can be dangerous to leave your home.
Voters from Pennsylvania to Iowa to New Mexico will cast ballots in both the Democratic presidential contest, where former Vice President Joe Biden is the only contender with an active campaign, and a host of down-ballot primaries for everything from governors to state representatives. Many states postponed elections scheduled between midMarch and May to the date because of the coronavirus outbreak.
The other states voing are Montana, Wisconsin, Marylahnd, Rhods Island and South Dakota.
Unable to send candidates out to barnstorm the states or volunteers to knock on voters’ doors, campaigns have had to
improvise. One Pennsylvania Republican congressional campaign recruited 100 people, including its candidate’s large extended family, to hand-write thousands of letters to voters urging support. Another organized “pop-up food banks” for the needy. Others moved up television advertising to capitalize on a captive audience locked down at home. Democrats have created a phone banking model almost along the lines of a technology support hub, where knowledgeable volunteers and staffers can guide confused voters, step by step, through the process of voting by mail.
Some voting experts predict half or more of all ballots cast in the November election will be sent through the mail, as the Centers for Disease Control and Prevention recommends as a way to lessen risk of exposure to the virus at polling stations. States have scrambled to adjust to the new reality with some sending every voter an absentee ballot request.
In Iowa, the traditional frenzy of pre-primary barbecues and rallies has shifted to twice-a-week Zoom training of volunteers for Democratic Senate candidate Theresa Greenfield, who then start dialing voters to ensure they’ve requested and returned their mail ballots.
“Just because we’re staying home doesn’t mean we’re standing still,” said Sam Newton, communication director for Greenfield.
The greatest attention is on Pennsylvania. It’s simultaneously the biggest state voting on Tuesday, the only one that is likely to be a presidential battleground in November and the state that’s seen the biggest shift in voting in the COVID-19 era.
That’s because this is the first statewide election under a new, more permissive mail voting law passed last year. In 2016, only 4.6% of the state’s voters cast a ballot by mail. Now 21% of all the state’s 8.5 million voters have already requested absentee ballots.
Democrats are overwhelmingly the ones asking to vote by mail — 1.3 million have filed requests, compared with 525,000 Republicans, state records show. That’s partly a reflection of GOP distrust of mail voting that’s been stoked by President Donald Trump, who’s claimed without evidence it will lead to widespread fraud. Even the Trump campaign, recognizing that getting supporters to mail ballots in is key to winning elections, has been pushing Republicans to use the technique.
Some Pennsylvania Republicans have worried Trump is hobbling the party by making its voters distrust the easiest method of voting during the pandemic.
Democrats are elated with their mail ballot lead, saying it reflects their voters’ excitement. “They’re willing to crawl through broken glass to make sure they participate,” said Democratic National Committee spokesman David Bergstein.
The Democratic Party has also shifted its campaign tactics, building upon its success in Wisconsin, where the state party pushed mail voting heavily and Democrats won a contested state supreme court election in April. The party has distributed new call scripts to volunteers with detailed instructions on mail voting and ensured there are experts who can walk confused voters through requesting ballots.
Pennsylvania has revealed one potential weak spot for Democrats in the mail voting era — African Americans voters, who operatives say have been requesting ballots at lower rates. Claudette Williams, a black Democrat running for a state legislative seat in eastern Pennsylvania, has had to replace her regular circuit of black churches with regular Zoom calls with black ministers and their parishioners. Her campaign has also organized “pop-up food banks” to distribute food to the needy, at a distance, during the outbreak.
Republicans have also been testing new ways of reaching voters. Once the lockdowns began, it switched its organizing push to online meetings, says it recruited 300,000 new members.