Slaking a thirst for Slack
Business software pioneer Salesforce. com’s nearly $ 30 billion purchase of Slack aims to give the two companies a better shot at competing against longtime industry powerhouse Microsoft.
Salesforce already leads in its specialty of customer- relationship software, known as CRM, a suite of tools that helps organizations manage customer relationships.
Salesforce holds 18.4% of the $ 60.3 billion CRM market, far ahead of its nearest competitors SAP, Oracle, Microsoft and
Adobe, according to research group IDC.
But Salesforce, which helped pioneer cloud computing and software as a service, is trailing Microsoft in the broader competition for cloud- based services.
Scooping up Slack, a popular work collaboration tool fighting a tough battle against Microsoft’s similar Teams service, is designed to help complement Salesforce’s suite of online offerings.
Analysts say it could also place the San Francisco software company in a better position to catch up to bigger cloud players.