Push for way­far­ing signs to Man­teca at­trac­tions

Ripon Bulletin - - Front Page - By DEN­NIS WY­ATT

You might know where Wood­ward Park, Big League Dreams, the golf course, Del­i­cato Vine­yards, the mu­seum, the BMX track or even down­town is lo­cated but of­ten times tourists and trav­el­ers don’t.

That is why the Man­teca Eco­nomic De­vel­op­ment Com­mit­tee is ad­vo­cat­ing the place­ment of way­far­ing signs around the city.

The signs are aimed to take ad­van­tage of a ma­jor shift in Man­teca’s lo­cal econ­omy to­ward tourism that started in 2008 and will gain mo­men­tum in mid2020 with the pro­jected open­ing of the Great Wolf Lodge in­door water park re­sort that will have a 500room ho­tel. Bass Pro Shops re­ceives more than 2.4 mil­lion vis­i­tors a year while Big League Dreams has more than 450,000. Great Wolf an­tic­i­pates an an­nual draw of 500,000.

Great Wolf rep­re­senta-

tives have made it clear that based on their other lo­ca­tions Man­teca would be wise to pro­mote other lo­cal and area at­trac­tions. Although Great Wolf is a self-con­tained re­sort with restau­rants, spa, and health club style fa­cil­i­ties along with re­cre­ational of­fer­ings be­sides the water parks guests of­ten ven­ture to nearby at­trac­tions dur­ing their stay.

In­stalling way­far­ing signs is just a part of the puz­zle. An­other is to work with a lo­cal en­tity — pos­si­bly the Man­teca Cham­ber of Com­merce — to es­tab­lish a ro­bust “Visit Man­teca” web­site for quick ac­cess to what to do and see in Man­teca and nearby. The now de­funct Man­teca Con­ven­tion & Vis­i­tors Bureau orig­i­nally had such a web­site but in the past four years a re­design made it user un­friendly and it wasn’t up­dated for more than a year be­fore the plug was pulled on the or­ga­ni­za­tion.

The goal is also to get other vis­i­tors be­sides those head­ing to Great Wolf or BLD who of­ten stay overnight in mo­tels, easy di­rec­tions to reach other places

in town where they may be will­ing to spend money.

There are a few ex­ist­ing signs of­fer­ing di­rec­tions to the mu­seum, hos­pi­tals, the civic cen­ter, and golf course but they lack uni­for­mity as they are of dif­fer­ent sizes and col­ors and are of­ten placed in ar­eas where they are hard to see.

The pro­posed signs will be uniform in color, size, and mark­ings to make them easy for mo­torists to see.

Way­far­ing signs were pro­posed be­fore back in 2008. But an on­go­ing ar­gu­ment be­tween the cham­ber and the CVB about what color and what logo would be on them ended four years later when the city dropped the project.

The cham­ber wanted their col­ors — red, white and blue. The CVB wanted their col­ors — blue, gold, and red — along with their “Hook, Wine & Sneak­ers” logo rep­re­sent­ing Bass Pro Shops and nearby fish­ing, Del­i­cato Vine­yards and other area winer­ies, and am­a­teur sports venues such as the BLD com­plex, soc­cer, and golf.

DEN­NIS WY­ATT/ The Bul­letin

The di­rec­tional sign to the mu­seum lo­cated along Union Road at Yosemite Av­enue.

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