Work W turtlenecks and velvet jackets ja into your wardrobe.
IF YOU’VE E BUMPED into Jeff Bezos lately, ely, you’ve probably noticed his wardrobe oneeighty. Once nce a rumpled nerd in baggy chinos, these days the Amazon billionaire can pull off a fine suit as well as any fastidious s investment banker. Tailored to frame the biceps just so, bold old with a cutaway collar and d a slick Windsor knot at the he throat, his look exudes power, ower, wealth, and a meticulous us attention to image that his old ld Gap-wearing self wouldn’t recognize.
It’s all l part of a wider sartorial shift that’s happening in Silicon icon Valley. Tech execs are trading in their dorm-room om duds—you know the look: hoodies, gray Ts, disheveled ed jeans—for fine fabrics, custom ustom tailoring, and sharper per fits. What prompted d the change in style? Perhaps rhaps they simply grew up and learned to appreciate te quality materials. Or maybe e it’s because luxury brands ds like Brunello Cucinelli and Kiton have noted that at those Silicon boys are sharpening up, and have tailored their offerings accordingly.
Kiton’s ’s CEO, Antonio De Matteis, eis, answers their prayers with softly structu structured, lightweight cashmere and 40-micron wool jackets wi with natural stretch. “These are guys who are precise in what t they want,” he explains. “Th “They want less structured jac jackets and trousers that fit and feel like a favorite pair of je jeans. But they still want cr crisp white shirts, and late lately they have been buyin buying a lot of neckties.”
Curiously, tech’s fascif nation with luxury fa fashion has made Brunello Cu Cucinelli himself a man ab about town in Silicon Valley Valley. He has been the surprissurpr ing force behind som some of the industry’s industry most iconic lo looks from the past: past
His was the la label inside Steve J Jobs’s signature black turtlenecks, which he delivered in custom batches, and he does the same thing with Mark Zuckerberg’s custom gray T-shirts. Bezos’s new look, which is heavy on ultra-soft cashmere jackets and luxurious leathers, is also largely owed to the designer. And in this industry, when the titans gaze upon you with favor, you quickly reach rock-star status: Cucinelli has been invited to speak at Dreamforce—the annual Salesforce motivational conference—twice (!) and in 2017 took the stage for an event billed as a fireside chat with Salesforce founder Marc Benioff, who wore a pinstriped navy suit made of rare vicuña (one guess as to whose name was on that label).
Pinstripes aside, Silicon Valley’s new look is largely
The money-moneymaking potential of Silicon Valley’sVa new attention to fashion can’t c be understated.
Back in the day, Bezos’s look was bookish at best.