FERRARI CAVALCADE? IF YOU DON’T KNOW, YOU WEREN’T INVITED

it must be galling to buy your first new Ferrari, only to discover that the purchase of your $300,000 car unlocks just the initial level of privilege and access within the world of the Prancing Horse elite. The climb up Ferrari’s customer ladder is long, winding and extremely costly, requiring the acquisition of multiple examples of the marque’s rarest and most expensive models—by invitation only, of course—and participation in some of the inventive ways the brand has for you to spend money with it, such as the Challenge race series or the F1 Clienti track-car program.

And the top rung of that ladder? It just may be Cavalcade, an annual fourday road rally organized by Ferrari in a different Italian region each year. It costs nearly $30,000 per car, and that’s just the start. Shipping your vehicle to Italy, which might cost just as much, is on you—note

The annual—and ultra-exclusive— parade of Prancing Horses, where residents come out of their homes to help celebrate the marque.