THE ITALIAN EXPERIENCE
future-thinking furniture brands have ditched the old showroom formula in favor of more experiential offerings. Zanotta, a storied Italian company with multiple pieces in the Museum of Modern Art’s permanent collection, takes that ethos a step further by opening a home decorated almost entirely with its furnishings, both new and vintage. It’s not just for popping by and test-driving a few chairs, either—“friends of Zanotta” can use the residence for events or meetings, and invite-only overnight stays are gratis.
The concept, dubbed Zanotta House, is located in New York City’s Greenwich Village. Guests can take a dip in the indoor pool or host an alfresco gathering on the rooftop deck. The only downside? You may encounter some unofficial paparazzi: Taylor Swift once lived here, and her fans still take pictures outside and leave letters in the mailbox.