Rolling Stone

NOW, HERE YOU GO AGAIN...

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TIKTOK MAY BE a Gen-Z playground, but every once in a while a classic hit breaks through and proves that it, too, can hang. Harry Belafonte’s “Jump in the Line” (1961), Matthew Wilder’s “Break My Stride” (1983), and L’Trimm’s “Cars That Go Boom” (1988) have all gotten second lives on the platform — but nothing, so far, compares to “Dreams.”

Fleetwood Mac’s Rumours- era favorite cruised all the way to Number Three on the RS 200 in October, 43 years after its release. It started when TikTok user Nathan Apodaca posted a video of himself longboardi­ng to it while drinking Ocean Spray Cran-Raspberry juice; in the week following, streams for “Dreams” doubled, and they didn’t slow down. Mick Fleetwood and Stevie Nicks eventually got in on the meme, and by mid-October, the track had quadrupled its weekly streams.

The moment also seemed to introduce “Dreams” to a whole new audience: In that first week of TikTok success, Spotify reported that the song saw a 242 percent increase in firsttime listeners, while Apple reported a 1,137 percent increase in Shazams. The phenomenon also gave a boost to other Rumours tracks like “The Chain,” which saw a 50 percent increase in streams and hit Number 82 on the RS 100. The Rumours album, meanwhile, reached Number Nine on the RS 200.

Now, if we could just get “Silver Springs” the same treatment. EMILY BLAKE

 ??  ?? Fleetwood Mac in 1977
Fleetwood Mac in 1977

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