IF THIS AD DOESN'T CONVINCE YOU TO TRY OUR OATGURT, NOTHING WILL.
The problem with advertising these days is that it is too focused on sales. For an ad like this one to be considered successful, it has to first get your attention and then provide you with something so amazing — like a set of features or unique selling points or a solid promise — that you’ll put down the magazine you are reading and rush to the store to purchase the product. To help increase the chances of this happening, some ads include a “call to action” feature,which is a gimmick so ridiculously unbelievable — like buy one and get 197 free — that you don’t have any choice but to put down the magazine you are reading and rush to the store to purchase the product. Good thing that this ad for Oatgurt* isn’t like all those modern ads. It’s only interested in providing you with an oversized cute visual of the package, an overpromising headline, a totally nonsensical call to action button and an asterisk with a side note to tell you what the product actually is.