Taylor Swift Picks Up the Pace

Taylor Swift had a busy 2020. As the world shut down, she went to work in the studio and came out with not one but two albums, Folklore and Evermore. While this is a common pace for many rappers, it’s pretty speedy for a pop artist. Perhaps as a result, Swift saw streaming numbers that only rappers tend to reach, with more than 4.1 billion on-demand audio streams in 2020, greater than any other pop artist.