Rolling Stone

EMERGING MARKETS

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It may feel a bit anachronis­tic to refer to any country in the world as “emerging” in 2021. But as far as the hitmaking industry goes, dozens of regions are still uncracked eggs, with millions of people yet to sign on to music streaming, and entreprene­urs especially see Asia-Pacific, Latin America, and sub-Saharan Africa as huge areas of future growth.

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