REALITY (AUGMENTED, EXTENDED, AND VIRTUAL)

AR, XR, and VR technologies are bulking up concerts, raising the stakes on album drops, and ushering in more of the hard-to-define type of scenery found in Travis Scott’s infamous Fortnite world, which fused a real performance with gaming and hallucinogenic fantasy visuals. Industry players may quibble over the interchangeability and exact definitions of the multiple “realities” in play right now (and the startups, indeed, can’t agree, either), but the bottom line is: They’re taking music by storm.