THE RISE OF FOX NEWS RAP

MacDonald’s music videos are a case study in rage-built viral fame. Each sets out to troll and “trigger” those who might take offense. But his videos often feel more like parody than political theater.

“Snowflakes”

The faceless generation of so-called snowflakes, typically composed of figures from local news about college controversies, is among the right’s most enduring boogeymen. In the video dedicated to trolling this alleged group, he resorts to every cliché in the book and lands somewhere more confounding than offensive.

“Whiteboy”

The music video for MacDonald’s viral single is a gluttonous spread of conservative grievance. He raps about the need for unity — against genuine oppressors like wealthy politicians — while making sure his is the loudest voice in the room. It’s a classic Tucker Carlson pump fake, claiming to be balanced while leaning right.

“Everybody Hates Me”

MacDonald has the potential for mainstream appeal precisely for how much he allows himself to be self-deprecating. In the video for “Everybody Hates Me,” you almost get the impression that it’s an SNL skit about conservatives that actually lands the joke. How else could a video this campy be serious?