BANDED TOGETHER
Muse’s story runs deep in their brotherhood
In our fourth Welcome Sessions feature with Jim Beam, Muse lifts the lid on their brotherhood as we look at the power of people coming together to achieve a common goal.
Music communal has the bonds unrivalled that power stand the to create test of time.
Two fans are intrinsically linked the moment
they hop in the queue to watch their favorite
artist. The connections run even deeper from
the perspective of the people on stage that everyone is ling
in to see. These shared experiences in the name of music can
drive a group closer together as bandmates become family
who are dedicated to a common goal.
As part of Jim Beam’s mission to inspire this sense of belonging
in others, we continue to celebrate the unique brotherhood
and bond behind internationally renowned rock band
Muse. In fact, whether bourbon or music, both of their own
successes run family deep.
Muse has been perched at the peak of rock music’s mountain
top for the better part of two decades and the run is due
to explains their brotherly front man bonds. Matt Bellamy, “The band who is like co-founded a second Muse family,”
alongside bassist Chris Wolstenholme and drummer Dominic
Howard when they were all teenagers. “When life-changing
things have happened to either of us, we’ve always come
together to help each other through it,” says Wolstenholme. “As
individuals, all three of us are very di erent people, but we’ve
always been there to support each other.”
It’s their investment in brotherhood and community that
made the trio the perfect headliners for Jim Beam’s Welcome
Sessions—a series of intimate shows that spotlights the
importance of belonging and Muse’s special relationship with
their community of fans.
The band’s success—which includes multiple number one
albums, a pair of Grammys and a plethora of sold-out tours
all across the globe—epitomizes the mantra that the whole is
greater than the sum of its parts. In Muse’s case, their “whole”
includes family members, childhood friends, schoolteachers,
club owners and the passionate fans that have followed their
journey every step of the way. Which speaks to Jim Beam’s
DNA, Jim Beam® Bourbon has long celebrated the belief that
you only truly feel connected when belonging to a community
– a sentiment rooted in the brand’s two-century history of
bringing people together
They’re the rst to tell you that without the backing of their
wider community, they wouldn’t have made it far and that’s
a truth most people can relate to. Regardless of your chosen
path in life, making it without support is virtually impossible
because in a lot of ways we’re a culmination of the people
that’ve in uenced us.
“As individuals, all three of us are very different people, but we’ve always been there to support each other.”
— Chris Wolstenholme
It’s Fred Generation a view B. Noe that’s Master Distillery. shared Distiller Freddie, by Freddie of the son James Noe, of Fred Master B. Noe, Beam Distiller Jim Distillery. Beam’s of the 7th
Noe ties have speaks played earnestly in his about life. “Two the of pivotal those role who that have Beam’s helped family
me are my dad and my granddad who I’ve learned from and
leaned on. Also, the community in Kentucky, many who work
at the distillery, and I count as family. And that has been true
since we came here way back in 1795 and were some of the rst people to establish a life in the area. And I can tell you; we
wouldn’t have even made it o the ground if Jim Beam and
his son, T Jeremiah, hadn’t had the help of the community.
That community built the rst distillery in our backyard, brick
for brick by hand. A lot of people say it takes a village to raise
someone. It also takes a village to run a distillery.”
For Muse too, it has always felt like family. Each member
contributes to the success of the whole. “It’s been a wild ride,”
Howard states. “It’s an incredibly close, family working type
relationship that we have.”
Banding together for one common goal isn’t always about
pushing someone or something to new heights. The role
sometimes requires administering a reality check. Bellamy
knows this all too well. “Being with a couple of school friends
that knew you before any kind of success, we can always keep
each other in check—especially in terms of ego,” he admits.
“When you start to think, ‘I might be something important
here,’ they go, ‘No, you’re not. Don’t forget, we remember when
you were some little skinny kid in school.’ I think that really
helps us.”
There aren’t many bands that can say they’ve remained
together for over two decades like Muse, with their original
lineup still intact and taking no hiatuses. The trio has managed
to do it thanks to their genuine love and appreciation for each
other and the communal spirit that’s been a cornerstone of
their success. “The enjoyment we get from being on stage and
watching people jumping up and down and having a great
time to our music, it’s too important to let go of,” Wolstenholme
says before asserting: “We have to stay together.” Thankfully, it
sounds like Muse has no plans of slowing down anytime soon.