Pirelli receives J.D. Power tire customer satisfaction award
For the second out of three years, Pirelli has scored highest in the Passenger Car Segment in the J.D. Power 2022 Original Equipment Tire Customer Satisfaction Study.
Pirelli achieved an index score of 813 in the study, which analyzes consumer satisfaction with original equipment tires, while the segment average was 793. The annual study measures tire owner satisfaction in four areas: tire ride; tire wear; tire traction/handling; tire appearance.
Pirelli ranked No. 1 in tire ride and tire traction/handling.
“We’re thrilled that Pirelli tires have received that vote of confidence from consumers in North America, which is one of the key markets for Pirelli,” said Claudio Zanardo, CEO for Pirelli Tire North America. “In the past several years we have been strongly committed to bringing Pirelli’s technology and premium
quality into products that are relevant for this market. We are developing products that are tailor-made to meet the needs of the American consumers and we are growing our portfolio with local OEMs.”
Zanardo said coming in first for the Passenger Car Segment two out of the last three years speaks to the company’s strength and leadership in the U.S. tire market.
“Pirelli tires are increasingly the first choice as original equipment for manufacturers including the newest full electric brands, top American, European, and Asian makes from car to truck fitments,” he said.
The 2022 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 29,661 owners of 2020 and 2021 model-year vehicles and was fielded from August through December 2021.