SiriusXM launches channel for female comics

NEW YORK » The midst of a global pandemic might seem like an odd time to launch a radio channel devoted to female comedians, but executives at SiriusXM believe that it’s precisely the right time. Listenership at the satellite radio company’s eight current comedy channels has been up, and the company feels that it is filling a need with people stuck at home.

The channel, dubbed She’s So Funny, debuts Wednesday at 7 a.m. Eastern — the morning of April Fool’s Day, naturally.

“We have a lot of people who are very scared,” said Scott Greenstein, president and chief content officer at SiriusXM. “You have a lot of people who want to feel OK in a difficult time, to have a little humor and try to laugh.”