Genus Loci Stu­dio turns back­yards into dream­scapes

RSWLiving - - Departments - WRIT­TEN BY LAU­REL MENY

Your Own Per­sonal Par­adise

With back­yards no longer just for the in­ter­mit­tent cook­out, peo­ple are trans­form­ing their out­door ar­eas into year- round liv­ing spa­ces, com­plete with re­laxed fur­nish­ings, fire­places, and home en­ter­tain­ment sys­tems. And with out­door kitchens, home­own­ers are no longer stuck in­doors while guests dine al­fresco around their cus­tomde­signed pool and spa. Amer­i­cans— es­pe­cially res­i­dents of South­west Florida— want their homes to be their sanc­tu­ary, and a well­land­scaped and equipped back­yard is now a ma­jor el­e­ment in that re­treat.

Ac­cord­ing to the Amer­i­can So­ci­ety of Land­scape Ar­chi­tects, some of the hottest trend­ing out­door fea­tures are recre­ational ameni­ties, such as pools, spas, and ten­nis courts; dec­o­ra­tive el­e­ments, such as wa­ter­falls, fire pits, and bub­blers; en­ter­tain­ment ar­eas, such as out­door kitchens and tele­vi­sion- view­ing ar­eas; turf lawns; and or­ganic gar­dens, just to name a few. If your back­yard is lack­ing in some, or all, of these ar­eas, help can be found at the Bonita Springs– based land­scape ar­chi­tec­ture firm, Genus Loci.

Founded in 2004 by prin­ci­pals Wayne E. Robin­son, Jr. and C. Chad Elkins, Genus Loci— from the Latin for “sense of place”— has be­come syn­ony­mous with cre­at­ing dy­namic, lush, tran­quil, and en­gag­ing places that peo­ple con­nect with emo­tion­ally— and don’t want to leave. In 2011, Robin­son and Elkins added Brett T. Le­monn as the firm’s di­rec­tor of de­sign, which only upped their cre­ative ante. With Le­monn by their side, Robin­son and Elkins con­tinue to pro­duce stun­ning, out­door liv­ing ar­eas that flow seam­lessly from in­side the home. This

ap­proach makes solid busi­ness sense, el­e­vat­ing the real- es­tate value of prop­er­ties with unique fea­tures that make them more de­sir­able to both cur­rent own­ers and po­ten­tial buy­ers. Today, the Genus Loci client base reaches from Florida to New York, to the Ba­hamas, to China, and be­yond.

“We have a lot of clients com­ing to us that want to reeval­u­ate or re­model their back­yard,” says Elkins. “Be­cause wellde­signed land­scapes com­ple­ment the home’s ar­chi­tec­ture and de­sign, they want some­thing that fits with the feel of their home. By work­ing within the client’s bud­get to create an out­door en­vi­ron­ment that in­cor­po­rates their needs, wants, style, uses, and ul­ti­mate goals for the space, we are able to create their very own out­door par­adise in keep­ing with their in­door space.”

It is not only home­own­ers who delight in


Genus Loci’s in­ven­tive and cre­ative work; builders and de­sign­ers do, too! Genus Loci re­cently be­gan a part­ner­ship with Clive Daniel Home, one of Naples’s most award­win­ning, high- end de­sign firms. Work­ing with Clive Daniel Home, Genus Loci is able to pro­vide guid­ance to the builder re­gard­ing ex­te­rior paint se­lec­tion, roof tile, and stone pavers. They also de­sign and spec­ify the en­tire out­door liv­ing ar­eas, in­clud­ing pool and spa, fire­place, sum­mer kitchen, and en­try court­yard land­scape de­sign. This al­lows the builder to work with one, in­te­grated source.

No mat­ter the project, Genus Loci is ded­i­cated to mak­ing the de­sign process an en­joy­able, easy col­lab­o­ra­tion be­tween client and de­signer, while pro­duc­ing a space that you will take pride in for years to come.

For more in­for­ma­tion about Genus Loci, con­tact Chad Elkins at 239- 287- 0525, or via email at [email protected]­locis­tu­dio.com, or visit Genus­LociS­tu­dio.com. Lau­rel Meny is a pub­lic- re­la­tions ex­pert with IMA Cre­ative, Inc., and a guest con­trib­u­tor to the pub­li­ca­tions of TOTI Me­dia.

Out­door sanc­tu­ar­ies can en­hance the nat­u­ral beauty of South­west Florida land­scapes.

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