Genus Loci Studio turns backyards into dreamscapes
Your Own Personal Paradise
With backyards no longer just for the intermittent cookout, people are transforming their outdoor areas into year- round living spaces, complete with relaxed furnishings, fireplaces, and home entertainment systems. And with outdoor kitchens, homeowners are no longer stuck indoors while guests dine alfresco around their customdesigned pool and spa. Americans— especially residents of Southwest Florida— want their homes to be their sanctuary, and a welllandscaped and equipped backyard is now a major element in that retreat.
According to the American Society of Landscape Architects, some of the hottest trending outdoor features are recreational amenities, such as pools, spas, and tennis courts; decorative elements, such as waterfalls, fire pits, and bubblers; entertainment areas, such as outdoor kitchens and television- viewing areas; turf lawns; and organic gardens, just to name a few. If your backyard is lacking in some, or all, of these areas, help can be found at the Bonita Springs– based landscape architecture firm, Genus Loci.
Founded in 2004 by principals Wayne E. Robinson, Jr. and C. Chad Elkins, Genus Loci— from the Latin for “sense of place”— has become synonymous with creating dynamic, lush, tranquil, and engaging places that people connect with emotionally— and don’t want to leave. In 2011, Robinson and Elkins added Brett T. Lemonn as the firm’s director of design, which only upped their creative ante. With Lemonn by their side, Robinson and Elkins continue to produce stunning, outdoor living areas that flow seamlessly from inside the home. This
approach makes solid business sense, elevating the real- estate value of properties with unique features that make them more desirable to both current owners and potential buyers. Today, the Genus Loci client base reaches from Florida to New York, to the Bahamas, to China, and beyond.
“We have a lot of clients coming to us that want to reevaluate or remodel their backyard,” says Elkins. “Because welldesigned landscapes complement the home’s architecture and design, they want something that fits with the feel of their home. By working within the client’s budget to create an outdoor environment that incorporates their needs, wants, style, uses, and ultimate goals for the space, we are able to create their very own outdoor paradise in keeping with their indoor space.”
It is not only homeowners who delight in
GENUS LOCI HAS BECOME SYNONYMOUS WITH CREATING DYNAMIC, LUSH, TRANQUIL, AND ENGAGING PLACES THAT PEOPLE CONNECT WITH EMOTIONALLY— AND DON’T WANT TO LEAVE.
Genus Loci’s inventive and creative work; builders and designers do, too! Genus Loci recently began a partnership with Clive Daniel Home, one of Naples’s most awardwinning, high- end design firms. Working with Clive Daniel Home, Genus Loci is able to provide guidance to the builder regarding exterior paint selection, roof tile, and stone pavers. They also design and specify the entire outdoor living areas, including pool and spa, fireplace, summer kitchen, and entry courtyard landscape design. This allows the builder to work with one, integrated source.
No matter the project, Genus Loci is dedicated to making the design process an enjoyable, easy collaboration between client and designer, while producing a space that you will take pride in for years to come.
For more information about Genus Loci, contact Chad Elkins at 239- 287- 0525, or via email at [email protected]locistudio.com, or visit GenusLociStudio.com. Laurel Meny is a public- relations expert with IMA Creative, Inc., and a guest contributor to the publications of TOTI Media.
Outdoor sanctuaries can enhance the natural beauty of Southwest Florida landscapes.