Pub­lisher’s Let­ter

“Do not dwell in the past, do not dream of the fu­ture, con­cen­trate the mind on the present mo­ment.”

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Af­ter one year in my po­si­tion as pub­lisher of the TOTI Me­dia fam­ily of mag­a­zines, I find that these sim­ple words from Bud­dha help me to shape the vi­sion for the fu­ture. As so many of us in to­day’s rapid-fire pace of life look for the next thing on our to-do list, we of­ten fail to en­joy the sim­plest of plea­sures and see the pos­i­tive things in our ev­ery­day ex­is­tence. I am one of the guilty ones. Maybe like many of you, I rely so much on tech­nol­ogy and so many gad­gets and com­mu­ni­ca­tion out­lets that I of­ten miss the op­por­tu­nity to ex­pe­ri­ence life—to truly feel and be in the mo­ment. In­stead I am re­act­ing to some seem­ingly ur­gent need.

Shap­ing the fu­ture of our pub­li­ca­tions and as­sur­ing that read­ers like you con­tinue to dis­cover and en­joy South­west Florida through our ex­cep­tional ed­i­to­rial con­tent and in­spir­ing im­ages is what makes ev­ery day a fas­ci­nat­ing busi­ness day for me.

So, what is go­ing on in the pub­lish­ing world? New e-prod­ucts come and go, which makes the dig­i­tal arena so ex­cit­ing. Yet of­ten the en­trepreneurs who start these ven­tures lack the in-depth knowl­edge of pub­lish­ing re­quired for con­tin­ued suc­cess. It is here that TOTI Me­dia’s ex­pe­ri­ence and longevity re­ally count, leav­ing me very con­fi­dent about the fu­ture. Last year when I met our pub­lish­ing friends in Europe, we dis­cussed the in­dus­try’s new tech­nol­ogy. In­ter­est­ingly I rec­og­nized that de­spite all the In­ter­net tools and elec­tronic de­vices, print is still, and will al­ways be, an im­por­tant part of the me­dia mix. The key is qual­ity, and only qual­ity and con­sis­tency make a magazine worth pick­ing up and read­ing from cover to cover. More im­por­tantly, I learned that of­ten­times real com­mu­ni­ca­tion is in­ter­rupted be­cause ev­ery­one is play­ing with their gad­gets in­stead of en­joy­ing the mo­ment.

An­swers to life’s ques­tions can­not be found on your smart­phone or down­loaded on your elec­tronic tablet ei­ther. Re­mem­ber the days when we had real friends, who we in­ter­acted with face-to-face? (It wasn’t that long ago.) Now we take 200 or more “friends” with us when we go on va­ca­tion and keep them in­formed of what’s hap­pen­ing through var­i­ous so­cial me­dia net­works. What is im­por­tant, and what is not? I think we all spend way too much time with these cy­berspace at­trac­tions in­stead of, well, play­ing ten­nis or teeing off at the golf course with those real friends—or spend­ing time with fam­ily.

In or­der to clearly see the fu­ture, we some­times need to fo­cus on the present, mi­nus all of the so-called nec­es­sary tech­no­toys that keep us con­nected. Ask any­one who has ever con­vinced them­self to take a va­ca­tion with­out pack­ing their cell­phone, and you will hear it for your­self: When a per­son makes the con­scious de­ci­sion to dis­con­nect, the real con­nect­ing be­gins.

The magazine busi­ness, as life it­self, changes with al­most ev­ery pass­ing mo­ment. I try to em­brace change in a pos­i­tive way and to plan my ac­tions—both per­son­ally and pro­fes­sion­ally—to take full ad­van­tage of op­por­tu­ni­ties that would best achieve my goals. As TOTI Me­dia launches into our 18th year of com­pil­ing and presenting the sto­ries our read­ers have come to love, stay­ing con­nected through com­mu­ni­ca­tion tools such as our blogs and e-news­let­ter, TOTI Buzz, has be­come even more im­por­tant to us. As part of our “lo­cal, mo­bile and global” com­mit­ment to you, we aim to keep you in­formed about South­west Florida in be­tween our magazine is­sues. If you are not al­ready re­ceiv­ing our e-news­let­ter, we in­vite you to sign up at TOTI­me­

The visionary peo­ple, who en­sure that each print and dig­i­tal is­sue of RSW Liv­ing is the ab­so­lute best, have an un­wa­ver­ing pas­sion for ex­cel­lence in pub­lish­ing that keeps us in the here and now and is para­mount to shap­ing our ex­cit­ing fu­ture.

I would like to of­fer my sin­cere grat­i­tude to you, our read­ers, and to the en­tire TOTI Me­dia team for con­tin­u­ing to guide our di­rec­tion. May we all see the beauty of what is real in our lives and al­low those mo­ments to shape our des­tiny. Daniela E. Jaeger Pub­lisher, TOTI Me­dia

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