“Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.”
After one year in my position as publisher of the TOTI Media family of magazines, I find that these simple words from Buddha help me to shape the vision for the future. As so many of us in today’s rapid-fire pace of life look for the next thing on our to-do list, we often fail to enjoy the simplest of pleasures and see the positive things in our everyday existence. I am one of the guilty ones. Maybe like many of you, I rely so much on technology and so many gadgets and communication outlets that I often miss the opportunity to experience life—to truly feel and be in the moment. Instead I am reacting to some seemingly urgent need.
Shaping the future of our publications and assuring that readers like you continue to discover and enjoy Southwest Florida through our exceptional editorial content and inspiring images is what makes every day a fascinating business day for me.
So, what is going on in the publishing world? New e-products come and go, which makes the digital arena so exciting. Yet often the entrepreneurs who start these ventures lack the in-depth knowledge of publishing required for continued success. It is here that TOTI Media’s experience and longevity really count, leaving me very confident about the future. Last year when I met our publishing friends in Europe, we discussed the industry’s new technology. Interestingly I recognized that despite all the Internet tools and electronic devices, print is still, and will always be, an important part of the media mix. The key is quality, and only quality and consistency make a magazine worth picking up and reading from cover to cover. More importantly, I learned that oftentimes real communication is interrupted because everyone is playing with their gadgets instead of enjoying the moment.
Answers to life’s questions cannot be found on your smartphone or downloaded on your electronic tablet either. Remember the days when we had real friends, who we interacted with face-to-face? (It wasn’t that long ago.) Now we take 200 or more “friends” with us when we go on vacation and keep them informed of what’s happening through various social media networks. What is important, and what is not? I think we all spend way too much time with these cyberspace attractions instead of, well, playing tennis or teeing off at the golf course with those real friends—or spending time with family.
In order to clearly see the future, we sometimes need to focus on the present, minus all of the so-called necessary technotoys that keep us connected. Ask anyone who has ever convinced themself to take a vacation without packing their cellphone, and you will hear it for yourself: When a person makes the conscious decision to disconnect, the real connecting begins.
The magazine business, as life itself, changes with almost every passing moment. I try to embrace change in a positive way and to plan my actions—both personally and professionally—to take full advantage of opportunities that would best achieve my goals. As TOTI Media launches into our 18th year of compiling and presenting the stories our readers have come to love, staying connected through communication tools such as our blogs and e-newsletter, TOTI Buzz, has become even more important to us. As part of our “local, mobile and global” commitment to you, we aim to keep you informed about Southwest Florida in between our magazine issues. If you are not already receiving our e-newsletter, we invite you to sign up at TOTImedia.com.
The visionary people, who ensure that each print and digital issue of RSW Living is the absolute best, have an unwavering passion for excellence in publishing that keeps us in the here and now and is paramount to shaping our exciting future.
I would like to offer my sincere gratitude to you, our readers, and to the entire TOTI Media team for continuing to guide our direction. May we all see the beauty of what is real in our lives and allow those moments to shape our destiny. Daniela E. Jaeger Publisher, TOTI Media