Leoma Love­grove

RSWLiving - - Style - Reneé Novelle is the Fash­ion Ed­i­tor for TOTI Me­dia.

While grow­ing up, Leoma Love­grove con­nected im­me­di­ately with the process of cre­at­ing art and fash­ion si­mul­ta­ne­ously. “If it was Valen­tine’s Day, for ex­am­ple, I would stay up all night,” she says of school days, “and paint hearts on my clothes, or sew a skirt made with hearts. I was in­sane!” But her first real op­por­tu­nity came dur­ing a fam­ily va­ca­tion to Dis­ney World while she was wear­ing a jacket she’d cre­ated that was cov­ered in plush Pound Pup­pies. Af­ter an of­fi­cial-look­ing gen­tle­man tapped her on the shoul­der to in­quire about her unique gar­ment, Love­grove quickly found her­self in the cor­po­rate of­fices at Dis­ney where she was in­vited to be part of its In­ter­na­tional Teddy Bear Mu­seum con­ven­tion. At­tend she did, and it was the start to a new path in her art ca­reer. “Art is just one big ad­ven­ture in my life,” she re­flects, adding, “I never know where I’m go­ing to end up, and who’s go­ing to like my art, and where it will take me.”

Love­grove, whose gallery is in Mat­lacha, has se­cured a multi-year con­tract with Bealls Depart­ment Stores to cre­ate ex­clu­sive com­mer­cial fash­ion­wear for women and chil­dren. “I re­ally love do­ing the com­mer­cial art for Bealls,” she says, “be­cause I get to com­bine fine art with the com­mer­cial. They tell me what they want, and then I get to do what I want with it. They just give me a sub­ject.” Love­grove’s fash­ions can be found in 65 of its stores through­out Florida.


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