New Brew Crew

Craft beer win­ning over mil­len­ni­als and non-beer drinkers

RSWLiving - - Contents - BY MANDY CARTER

It’s that time of year. Now we can give thanks for an even greater se­lec­tion of hol­i­day beer! New trends have made the beer aisle more in­ter­est­ing, not to men­tion all the mi­cro­brew­eries that set the per­fect scene for a party! Vis­it­ing Mil­wau­kee this year I re­al­ized just how much the busi­ness of beer has evolved. The frothy bev­er­age is deeply rooted in Amer­i­can his­tory, dat­ing to Na­tive Amer­i­cans, Euro­pean set­tlers bring­ing their recipes with them. And Mil­wau­kee for much of its his­tory has been the na­tion’s beer cap­i­tal, home to Sch­litz, Miller and Blatz. Pabst in the 1840s started in Mil­wau­kee as Em­pire Brew­ing, pro­duced cheese dur­ing Pro­hi­bi­tion.

De­moc­ra­ti­za­tion of Amer­i­can brew­ing be­gan in the 1970s with a few crafters start­ing their own small brew­eries―the re­ju­ve­na­tion of beer had be­gun. The Brew­ers As­so­ci­a­tion trade group, in fact, re­ports that 5,562 Amer­i­can craft brew­eries now op­er­ate. That’s a growth from last year of 906 brew­eries, with an­other 2,700-plus in plan­ning. South­west Florida has dozens of es­tab­lished craft brew­eries, as much a mag­net for tourism as wine is in Cal­i­for­nia.

So there’s cause for beer lovers to cel­e­brate this hol­i­day sea­son!


It Tastes Bet­ter Craft brew­ers put their hearts and amaz­ing in­gre­di­ents into ev­ery beer, with a big fo­cus on qual­ity over mar­ket­ing.

An al­co­holic bev­er­age is usu­ally made from malted ce­real grain [such as barley], fla­vored with hops, and brewed by slow fer­men­ta­tion. First known use was be­fore the 12th cen­tury. ―Merriam-Web­ster Dic­tionary

It Con­tains More Al­co­hol As a whiskey drinker, I ap­pre­ci­ate when my al­co­holic drinks ac­tu­ally con­tain al­co­hol. Most craft beers range from 5-10 per­cent abv, or al­co­hol by vol­ume, but some craft beers can reach 20 per­cent or higher. Mass-pro­duced beers av­er­age 2.5 per­cent abv, not much bang for the buck.

So Many Choices With all the Amer­i­can mi­cro­brew­eries, there are thou­sands upon thou­sands of fla­vor­ful (and sea­sonal) craft beers to try.

You Meet the Peo­ple Mak­ing the Beer I love hear­ing the story be­hind things. So one of the most unique ben­e­fits of drink­ing craft beer is that you can visit a lo­cal craft brew­ery and ac­tu­ally meet those mak­ing the beer, even get a tour of the brew­ing process.

A Beer for Ev­ery Sea­son or Cel­e­bra­tion With craft beer you can drink some­thing dif­fer­ent at ev­ery party, night out, meal, cel­e­bra­tion or sea­son of the year. As a lover of travel, it is fun try­ing dif­fer­ent craft beers from dif­fer­ent brew­eries in dif­fer­ent re­gions.

Craft brew­ers are prime ex­am­ples of true small-busi­ness own­ers. So, meet a few of them dur­ing the hol­i­days and have a great time en­joy­ing the craft beer move­ment! Mandy Carter is a lo­cal mom with a pas­sion for fam­ily travel, a pop­u­lar travel blog­ger in­clud­ing her own fam­ily blog at Acup­ful. com and the Dig­i­tal Con­tent & En­gage­ment Ed­i­tor for TOTI Me­dia.

De­moc­ra­ti­za­tion of brew­ing be­gan in the 1970s. There are to­day some 5,500 in­de­pen­dent Amer­i­can craft brew­ers, dozens in South­west Florida.

Rogue (above left) was a pi­o­neer mi­cro­brewer in the 1 980s. Rip­Tide Brew­ing Co. in Naples (mid­dle) and P oint Ybel Brew­ing Co. in Fort My­ers are grow­ing with the in­de­pen­dent brewer move­ment in South­west Florida.

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