Contemporary art destination rises in Acropolis’ shadow
ATHENS — “Sea, sun and sex, with some Greek columns in the background,” said Poka Yio, artistic director of the Athens Biennale. He was summing up the Greek government’s tourism campaigns in the 2000s as he led a visitor around a rambling former department store that was one of the sites of the 2021 edition. Part of the motivation for starting the biennale in 2007, he said, was to change that stereotype: “We wanted to put Athens on the contemporary art cultural map.”
Fifteen years later, Athens is certainly on the international art crowd radar, though more as a curiosity than a major hub. Despite the pandemic, 40,000 visitors attended the monthlong Athens Biennale, which ran through November. According to the organizers, 10,000 of those came from abroad, and the Greek capital also teemed with world-class exhibitions, including the Neon Foundation’s 59artist group show, “Portals,” in a newly renovated former tobacco factory.
“If the political powers understood how much Athens is being talked about as a contemporary cultural destination, they might pay more attention, because it means money and image,” said Katerina Gregos, director of the National Museum of Contemporary Art, known as EMST. But contemporary art, she added, is relatively new to the Greek scene.
“We have been living under the shadow of the Acropolis for a long time,” she said.
Gregos, who was born in Greece and was the founding director of the Deste Foundation before taking up the EMST job last summer, was referring to the cultural dominance of Greece’s classical heritage, which attracts most of the sector’s state funding.
“It’s understandable,” she said. “When you have such an incredible cultural heritage to
safeguard, it’s an enormous responsibility, and we are a small country with finite finances.”
She added, “The modern Greek nation-state was fashioned according to classical ideas, so this consciousness is part of our identity.”
As a result, she said, there has been very little government support for contemporary visual art, with no funding body like the arts councils in England, Canada or Australia, or statefunded organizations to support individual artists. Instead, the gap is filled by private institutions like the Deste, Neon, Onassis and Stavros Niarchos foundations, which hand out grants, host artist residencies and put on exhibitions.
Yet these private-sector initiatives, whatever their success, do not “substitute the need for a public policy,” Gregos said.
The Greek government seems lately to agree. In July 2019, Nicholas Yatromanolakis, a Harvard
graduate, was appointed secretary for contemporary culture, before being promoted at the start of 2021 to the culture minister’s deputy, responsible for contemporary culture.
Interviewed in his office in the graffiti-strewn central Athens district of Excharcheia, Yatromanolakis, 46, said contemporary culture hadn’t previously been seen as a serious contributor to the economy, or important to Greece’s international image and soft power.
“The pandemic hit the contemporary sector very hard, and I think the prime minister recognized the need to invest more on that front,” he said.
Contemporary cultural projects in Greece are currently allocated around a quarter to a third of the culture budget — which has averaged $400 million for the past seven years — while the rest is allocated to the classical heritage sites. It is a relatively small amount when spread between heritage projects, national
theaters and museums, and contemporary culture, said Yerassimos Yannopoulos, a lawyer and board member of EMST. (For context, France’s culture budget is around $4 billion.)
“The prime minister is very much behind this idea of promoting contemporary culture, and Nicholas Yatromanolakis is a really brilliant guy, but Greece has been in a dire situation since the debt crisis,” he said. “And you can’t turn things around by sticking to the glorious archaeological legacy.”
Yet Yatromanolakis said binary thinking can be unhelpful.
“I think pitting the classical against the contemporary is unproductive,” he said. “It should be collaborative,” citing as an example a 2019 exhibition of works by British artist Antony Gormley amid ruins and classical artifacts on Delos island.
In a follow-up email, Yatromanolakis sent the figures for state funding for small-scale contemporary projects, showing a notable
augmentation, from around $500,000 in 2015 to around $11 million in 2020. He also highlighted additional European Union funds from the Recovery and Resilience Facility, set up to mitigate the impact of the pandemic, which offers another half a billion euros to Greece’s culture sector, equally divided between heritage and contemporary projects.
Yatromanolakis said the most ambitious project on his agenda was labor and social reform for freelance artists, whose needs aren’t taken into account by current taxation and employment law.
“If we don’t fix that, we won’t have the tools to enable culture professionals to live from their work,” he said. “There was nothing in place for contemporary culture, so you have to start from scratch.
“Despite all the horrible things the pandemic brought, I think we can use this as a turning point on how we do things.”