Coco Jones’ ‘most fearless version’
Coco Jones was so obsessed with fine-tuning her skills as a singer that she tried to mimic Beyoncé’s Olympic-style training of singing while running on a treadmill.
Jones didn’t own a treadmill, but her father, and former NFL player, Mike Jones, had an elliptical machine she often used as an alternative. Since her Disney child-star days, the singer-actor has been determined to apply the same work ethic as the best in hopes of breaking through on her terms.
For Jones, that time is now following several pivotal moments: After she starred on the 2012 Disney Channel musical “Let it Shine,” she struggled to maintain stardom and fell out the spotlight until she created a new buzz through viral Tiktok videos. She then unveiled a reshaped image as Hilary Banks on Peacock’s “Belair.”
Jones went on to earn five Grammy nominations through her well-received EP “What I Didn’t Tell You.” It was anchored by her hit ballad “ICU,” which garnered a remix from Justin Timberlake. She’s up for best new artist, R&B album, traditional R&B performance, R&B song and R&B performance at the Feb. 4 awards ceremony.
In a recent interview, Jones spoke about pushing through rough patches and EGOT status possibly being on her vision board.
Q: When you recorded your EP, did you foresee Grammy nominations? A:
I definitely didn’t think “How far could this go?” I was only focused on what was in front of me, who I wanted to present myself to as in front of the
world. I hadn’t released music with a label since I was 16 years old, so my expectations were all over the place. I don’t even think I really understood how it works as an adult to release a project and what it means to have a rollout. I was a kid when all of those conversations were being had way above me. My expectation was within myself and my leaving everything in this booth every time. I’m giving the world the most fearless version of myself. … My expectations have been blown out of the water.
Q: How much did your fame through “Bel-air” play a role in reestablishing yourself ? A:
It really opened a lot of doors, because before my music came out, “Belair” came out. It’s always so helpful for people to see a rebranded version of you — especially if you’re trying to change, if you’re trying to give something new. A very powerful way to be projected to the world is through TV and film, as well as music. It all helped with shifting the narrative that I’m not that little kid from the Disney Channel anymore. I can be this upper echelon Bel-air girl, and I can be an artist, and you’re going to respect both of them because they’re both going to hit hard in different way.
Q: You went through a phase after “Let It Shine” when you put out music with little fanfare. How did you maintain your confidence? A:
Finding confidence in the in-between stage was only through God. I had placed my value in this industry. If I had a great show, great movie, great song, anything worth talking about, then, yeah, you should be confident. Look at what you’ve done. When I didn’t have those things, I didn’t really know what to say or what to sing about. I didn’t really fit into the roles that were being sent to me. I didn’t know when my next perfect match would be an opportunity that I didn’t feel like was forced or I could do better. I didn’t have much to brag about. I had to find a different version of value that really comes from my passion and my tenacity.
Q: Who helped you through those tough times? A:
I leaned on my mama the most during the rough patches of my career. My mom was my first everything. She was my first vocal coach, first stylist, hair and makeup, glam manager, tour manager, first cowriter, first co-producer. She was everything. When there was nobody to believe in me, she helped me prove myself and continue to push through hurdles.
Q: Which is your biggest passion: Singing or acting? A:
If we’re talking in general, singing or acting, yes, singing for sure. It’s not about playing a role. It’s genuinely therapeutic to just peel back all the layers and say the rawest, realest version of your truth. I think that’s the most comfortable second nature. But acting. There are films and shows that just eat the content and the quality . ... You get to relive a movie that just holds you tight. That is also really dope. I love them for different reasons. I love acting because it’s a challenge, and you kind of get to separate you personally from the job. Sometimes it’s a nice little break. I can’t wait to play a role where I get to be like crazy because I feel like I’m very composed.
Q: When should we expect your debut studio album? A:
If it was up to me, I would want my debut album to come out in March or April because I would want to go on tour when it’s warmer. It was so cold this tour. We need to warm it up, but that’s just me.
Q: You have a photo of Beyoncé holding several Grammys, but you replaced her face with yours. Have you created a similar vision board for an EGOT? A:
I did tell myself that (this) year I need to take my goals up higher. I pretty much did everything that I wanted to do so far. I have to believe bigger. I have to expect more from myself. To be an EGOT is a huge, huge, huge flex. I’ve done theater before. I could do it again. I don’t see why not. Maybe it’ll be on the vision board, maybe it’ll be added. I definitely want to go bigger and dream bigger.