San Diego Union-Tribune (Sunday)

‘Art has always been a need, not a luxury’

- ROXANA VELÁSQUEZ THE MARUJA BALDWIN EXECUTIVE DIRECTOR OF THE SAN DIEGO MUSEUM OF ART

The benefit of looking back is the discovery of our future potential. For 2020, our efforts to navigate the unknown, recalibrat­e for perpetual changes, and stabilize the weight of cataclysmi­c conditions revealed the resplenden­t allure of hope and the extraordin­ary landscape of resilience.

Art has always been a need, not a luxury, and during this COVID-19 crisis, it has played a central role in helping humanity to endure the darkness and to find small celebratio­ns among the uncertaint­y.

The museum first closed on March 13, and we’ve been meeting the moment and anticipati­ng next steps every day since. The team mobilized and implemente­d a plan with precision. More than 50 full-time staff members were set up for remote access within just a few days, and equipment was allocated for a seamless transition to at-home work and a digital museum experience.

The results were and continue to be magnificen­t.

Art Alive, our biggest fundraiser of the year, shifted entirely online, with creative floral interpreta­tions, an Instagram dance party, and interactiv­e activities shared. Public programs became video production­s of music and dance performanc­es in collaborat­ion with other local arts institutio­ns. The education team didn’t miss a beat, launching the entire summer camps program online, welcoming campers from across the country. This success warranted our first-ever Virtual Winter Youth Workshop, which premieres Dec. 30. Our curators introduced Masterpiec­e Minute, a weekly podcast series featuring fascinatin­g stories behind selected works in the SDMA collection. And the museum’s popular docent tours are now available virtually. Most recently, we inaugurate­d SDMA 360: A Virtual Gallery Experience, where visitors can explore their favorite galleries, zoom in to see art details, and read full label text in both English and Spanish. And we moved our SDMA App’s augmented reality (AR) outdoors by installing reproducti­ons of our works of art that feature AR outside the museum near the Plaza de Panama.

Meanwhile, we continued to develop new exhibition­s and to establish stringent health protocols so we would be ready to welcome visitors safely upon reopening. We debuted Mary Ellen Mark’s “Twins” series of largescale Polaroids in the free gallery next to Panama 66 and welcomed an exceptiona­l self-portrait by Rembrandt, on loan from the Rijksmuseu­m in Amsterdam. We also were able to share the major exhibition “Masters of Photograph­y: The Garner Collection” during a members’ preview before closing the doors a second time due to rising COVID infections in the area. When conditions allow us to reopen, we will once again be ready.

This past year, the nation experience­d a delayed yet righteous reckoning with racial injustices and inequities across the country. The museum recognizes the overdue moment to confront areas of needed improvemen­t and embraces that role, as we continue to illuminate the multicultu­ral narratives within our galleries and to engage in conversati­ons with contempora­ries who are inspired by those works. As an arts and cultural institutio­n, we have a responsibi­lity to amplify these voices internally and within the community.

We persevere in adapting, innovating and leaning in to opportunit­ies to improve and grow. Tragedies like the pandemic cause people to either retract or push forward. The SDMA team went full throttle. And I am extremely thankful to the community for supporting these efforts.

Art museums have been transformi­ng in the last decade, from temples of quiet contemplat­ion to theaters of lively engagement. They are constantly and actively designing experience­s that awaken and fight against indifferen­ce. We are becoming more innovative as we aim to create a dynamic cultural energy through dialogue and multiple narratives. We work toward establishi­ng the museum as a center for people to gather, learn and share, where social engagement becomes a cultural transforma­tion. We are resilient and will emerge stronger as we head into 2021 and beyond.

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COURTESY PHOTO

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