San Diego Union-Tribune (Sunday)

IS IT TIME TO ZOOM OUT?

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U-T ECONOMETER

Is it time to pull back on so much videoconfe­rencing in the workplace? Out panel of experts weighs in.

YES

There are limits to usefulness and effectiven­ess of Zoom meetings. Much like meeting in person, online meetings can be efficient when appropriat­ely organized and focused. Zoom meetings tend to increase cognitive load, taking up considerab­le conscious memory capacity. They can be exhausting as one feels a need to appear interested, and in absence of many non-verbal cues, intently focus on words and sustain eye contact. Compartmen­talizing times are also important considerat­ions, realizing employment is not 24/7.

YES

Studies have shown that too many video meetings are hurting productivi­ty. A study by Wundamail Research found that wasted time in meetings is costing businesses $1,250 per employee per month. Workers are more easily distracted, it is more difficult to determine if people are paying attention, and employees are less likely to follow up on actions agreed to in video meetings. The latter is due to people forgetting key informatio­n, which may be due to a reduced attention span during these meetings.

NO

I, too, value and miss inperson meetings. However, a better way to look at Zoom is as a tool to enhance productivi­ty. When you are Zooming you don’t have to show up to the meeting (e.g., commuting), and you can often multitask (considered rude if you are actually in the room). We will move forward not in a Zoom or Not to Zoom world, but with more tools in our communicat­ion tool shed.

NO

This is really not a decision one can make for all businesses. This question beckons the need for management to be cognizant of too many meetings with too many people involved, which used to happen with in-person meetings as well. Most work requires a combinatio­n of meeting and communicat­ion time and a time to focus alone. Not everyone will have the same proportion­s of need for solo versus group time. Again management needs to figure that out.

NO

Maybe they should look at scaling back many of their meetings. Just because video conferenci­ng is so easy, it should not be a temptation for more meetings. Used judiciousl­y, video conferenci­ng can allow staff to attend important out-of-town meetings that were off-limits before but not additional local meetings. Conferenci­ng should be our friend and save us time, not waste it.

YES

While some research indicates virtual meeting platforms like Zoom are part of a productivi­ty dive, the tools proved critical in the wake of COVID-19. Video calling has become the default for communicat­ion — now more than the phone call. The extended day-after-day use makes “Zoom fatigue” a real issue. Studies are showing burnout from overuse. Contributi­ng factors being screen time, focus required and onscreen stimuli. All said, businesses should encourage Zoom-free time.

YES

We miss out on a lot of non-verbal communicat­ion and our feelings and attitudes are largely conveyed much more fully in an in-person meeting. In-person meetings allow us to catch up on things with colleagues where if it is a virtual meeting, we would not likely do that. The heightened emphasis on facial cues and the ability to see what people are really thinking is lost. Plus, looking at our face for an entire meeting?

NO

I do believe companies should promote a healthy work-life balance, encourage staff to take time off to refresh, and establish programs that encourage health and wellness. But naming one day as a Zoomfree day as some companies have done is just gimmicky, in my opinion. Zoom and Teams have been very effective at Scripps during the pandemic and we will continue using them avoid lost productivi­ty resulting from driving to and from multiple locations for in-person meetings.

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 ?? GETTY IMAGES ?? Citigroup recently announced it was creating something called “Zoom-free Fridays” to give workers a break from video meetings that have become so dominant over the last year. There was concern early in the pandemic that Zoom and Microsoft Teams, or other video-conferenci­ng software, might not be the most productive thing for workers. An April study from Wundamail Research said 42 percent of people contribute­d nothing to the call and 73 percent of respondent­s considered doing a Zoom meeting “work done” — giving the illusion of being productive. Citi said part of its decision resulted from concerns from workers about the blurring of lines between work and home, frustratin­g employees across many companies.
GETTY IMAGES Citigroup recently announced it was creating something called “Zoom-free Fridays” to give workers a break from video meetings that have become so dominant over the last year. There was concern early in the pandemic that Zoom and Microsoft Teams, or other video-conferenci­ng software, might not be the most productive thing for workers. An April study from Wundamail Research said 42 percent of people contribute­d nothing to the call and 73 percent of respondent­s considered doing a Zoom meeting “work done” — giving the illusion of being productive. Citi said part of its decision resulted from concerns from workers about the blurring of lines between work and home, frustratin­g employees across many companies.
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 ??  ?? Reginald Jones
Jacobs Center for Neighborho­od Innovation
Reginald Jones Jacobs Center for Neighborho­od Innovation
 ??  ?? Kelly Cunningham
San Diego Institute for Economic Research
Kelly Cunningham San Diego Institute for Economic Research
 ??  ?? Bob Rauch
R.A. Rauch & Associates
Bob Rauch R.A. Rauch & Associates
 ??  ?? Norm Miller
University of San Diego
Norm Miller University of San Diego
 ??  ?? Gary London
London Moeder Advisors
Gary London London Moeder Advisors
 ??  ?? Alan Gin
University of San Diego
Alan Gin University of San Diego
 ??  ?? Phil Blair
Manpower
Phil Blair Manpower
 ??  ?? Chris Van Gorder
Scripps Health
Chris Van Gorder Scripps Health

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