INDUSTRY ANNOUNCEMENTS

AD CAMPAIGN FOR HISPANIC RENTERS

The Pacific Southwest Association of Realtors’ (PSAR) reports a statewide advertising campaign is encouraging Hispanic renters to become first-time homeowners. The “Mi Familia” campaign, scheduled to run until April 24, will include online banners on websites and 30-second spots on Spanish-language radio stations in the San Diego market. The campaign from the California Association of Realtors, expected to deliver 12 million impressions, will include information to help Hispanic households understand the home-buying process and close the wealth gap through equity building, as well as receive financial guidance and down payment assistance. Surveys have found that 25 percent of Hispanics could afford a home, but many are fearful and lack information about credit, down payments and mortgages.

SDAR WEBINAR ON FLASHCMA HELD WEEKLY

Flashcma is an online mobile-friendly software that enables the creation of interactive CMA (comparative market analysis) reports. Today’s real estate agents understand that more earnings come through utilizing technology, and with Flashcma they can enhance both their listing and sales portfolio earnings. Join 30-year California broker and national sales coach Patrick Alexander on Wednesday, April 13, at 12:00 p.m., for a onehour introduction to utilizing the power of the Flashcma software. The class is hosted by the Greater San Diego Association of Realtors (SDAR). Register at https://bit.ly/flashcma2022 or call (858) 715-8000.

PSAR TO PRESENT R.E.A.L. AWARDS

The Pacific Southwest Association of Realtors (PSAR) will present its 2022 Real Estate Achievement and Leadership (R.E.A.L.) awards starting at 5:30 p.m., Saturday, April 30, at Viejas Casino, 5000 Willows Road, Alpine. The event will feature cocktails, dinner, dancing and presentation of awards. Theme is “Glitter and Glam.” Cost to attend is $125 per person. A table for eight is priced at $1,000. Sponsorship opportunities are available. The PSAR R.E.A.L. awards will recognize San Diego County’s top 10 percent PSAR producing agents and brokers who achieved excellence based on units closed or volume production, according to California Regional Multiple Listing Service (CRMLS) data, as well as industry leadership in 2021. For more information, visit www.psar.org.

SDAR PROVIDES WEEKLY TRAINING ON UTILIZING MLS

Whether you’re a new agent or an experienced broker you have access to a wide array of tools through the San Diego Multiple Listing Service (SDMLS) to help you succeed in today’s market. Learn the essential functions of the SDMLS Paragon platform and the mobile-optimized connectmls when you attend classes through the Greater San Diego Association of Realtors (SDAR). Find all SDAR courses being offered online or in person at www.sdar.com/education or call (858) 715-8000.

SDAR WEBINAR OUTLINES FORMS LIBRARY TOOLS

zipform® Plus is a free benefit for members of the California Association of Realtors (C.A.R.). It allows agents to access and complete C.A.R.’S Standard Forms online. In a webinar on Thursday, April 14, at 1:00 p.m., agents can learn how to use this library with Kevin M. Burke, JD, to ensure they are using the latest, most current forms. The webinar is hosted by the Greater San Diego Association of Realtors (SDAR). Find this and other SDAR courses being offered online at www.sdar.com/ education or call (858) 715-8000.