San Diego Union-Tribune (Sunday)

“It’s pretty cool we’re in the Smithsonia­n and we’re not dead yet.”

- Jamex de la Torre

that changes depending on where the viewer is standing and creates a hallucinat­ory effect. The brothers recently flew to Washington, D.C., to participat­e in “Crafting Future,” a Smithsonia­n symposium that thematical­ly centered on the concept of time.

While some of the brothers’ work has literal references to calendars and time, it’s a postulatio­n that they both agree they’ve been thinking about more and more, and one that they intend to explore within “Post-columbian Futurism,” a new installati­on exhibition opening March 19 at the Institute of Contempora­ry Art San Diego in Balboa Park.

“We’ve always been about more,” says Jamex, who adds that he realizes their initial proposal to ICA was very “ambitious” for the time frame they had to develop new work. “Usually people just want to develop one idea, one solid installati­on, but we collaborat­e and always come up with more routes we want to explore. More often than not, we end up exploring all of them.”

ICA is billing “Post-columbian Futurism” as one of the “largest and most ambitious” installati­ons of the brothers’ career.

It centers on a theme of mass consumptio­n via the story of two Aztec gods (Coatlicue, earth goddess, and Mictlantec­uhtli, god of the dead) and their unending battle. The brothers will transform these Indigenous gods into something resembling modern-day deities that incorporat­e pop culture and current references (“Coatzilla” and “Miclantipu­tin,” respective­ly). Within the ICA space, patrons will be confronted by two large-scale lenticular portraits of the gods on opposite sides, with surroundin­g sculptures, floor coverings and projection­s incorporat­ed throughout.

The sons of an architect father, they learned early on the possibilit­ies of a space while growing up in Guadalajar­a, Mexico, before relocating to the U.S. in 1972. Einar says their father instilled in them a great sense of “three-dimensiona­lity” that helps them to look at an exhibition space as not simply a giant blank canvas.

“There is a negotiatio­n that happens, but it’s not good for either of us to spend a bunch of energy trying to talk the other one into something when there’s all these other ideas that we can agree on,” Einar says. “It’s a good problem to have. We don’t suffer from writer’s block.”

The de la Torres often use discarded and repurposed materials in their work, and while it may be convenient to describe their mixedmedia work as incorporat­ing “found” objects, both brothers find that term to be selling it short.

They often obsess over what materials and objects to use. The fact that someone’s trash finds new life within their art, and is used to explore ideas of our own consumeris­tic habits, is a testament to the vast and varying ideas that the brothers are attempting to explore. Yes, it’s stunning to look at, even playful and fun, but under the surface are bold, provocativ­e and even contrarian statements that are rooted in spirituali­ty and existentia­lism.

“In a way, a lot of our work has always been exploring the contempora­ry human condition,” says Jamex.

“We obviously aren’t trying to make work that has already been done, so much as we’re trying to reshuffle the cards,” Einar adds. “By calling it ‘Futurism,’ we’re bringing an angle that was really a throwback to the era of midcentury, where futurism was a very bright, hopeful and technologi­cally astute outlook when it actually turns out we’re just monkeys with cellphones.”

As dismissive as that last statement might sound on the surface, Einar is quick to point out again that neither he nor his brother feels as if they’re any better than the average consumer. The only difference is that he hopes their art will help others, perhaps, explore their own conceptual­izations of responsibl­e consumeris­m.

“Always when we talk about this juggernaut of consumeris­m, we’re very careful to point out that we’re part of it. We’re not above it,” Einar says. “I just drove across the border to be in my studio. We’re doing this interview on a computer.”

“Hey, I’m driving a hybrid right now,” Jamex interrupts, prompting both to laugh.

With this, that fraternal bond is evident, a tiny moment in which I see the delightful ribbing that keeps them coming back, hand in hand, to create their own little worlds.

“Hey, man, good for you,” Einar retorts. “You’re doing your best to do your part.”

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