San Diego Union-Tribune (Sunday)

TIJUANA BANS CARTEL-PRAISING SONGS AFTER THREATS TO ARTISTS

Narcocorri­dos glorify violence, drugs, critics say

- BY MARÍA LUISA PAÚL Paúl writes for The Washington Post.

Earlier this year, the poppop-pop of bullets echoed inside a crowded mall in Tijuana, where a Mexican band, Grupo Arriesgado, was signing autographs hours before their Feb. 11 concert was set to begin. The night before, a cartel had hung a threatenin­g sign from an overpass at one of the main intersecti­ons of the border city.

Seven months later, the cartel employed a similar tactic against Peso Pluma, who had an upcoming show in Tijuana. In September, four banners appeared simultaneo­usly in different parts of the city, warning the singer that Oct. 14 would be his last performanc­e if he dared to venture into Tijuana. Later that month, another band, Fuerza Regida, canceled its Oct. 6 concert after yet another menacing banner was found.

The threats to the artists — who all have dabbled into narcocorri­dos, a hugely popular subgenre that glorifies drug kingpins and their exploits — were the last straw for Tijuana’s leaders. On Nov. 8, the City Council unanimousl­y voted to ban drug ballads from being performed or even played in Tijuana’s public spaces.

Under the new law, any artist who “transmits, exhibits, sings or reproduces music, videos, images or any other similar thing that promotes the culture of violence or makes apologies for crime or for the authors of illegal acts in a live performanc­e” can be subject to fines of up to 1,244,880 Mexican pesos — or about $72,000. That money would be directed to municipal programs for the prevention, treatment and control of drug abuse.

“What cannot be part of Mexican folklore, nor represent us, is the narcocorri­do and the apology of crime,” Tijuana Mayor Montserrat Caballero said in announcing the law.

The ban comes amid the

Mexican singer Peso Pluma performs in concert at the Foro Sol in Mexico City on Nov. 11.

global rise of Mexican regional music, a catchall term for the different folksy genres typical of northern Mexico, including norteño, banda and corridos. According to Spotify, Mexican regional music in the past five years has seen 430 percent growth on the platform.

This year, Mexican regional singers have stepped onto some of the music world’s most iconic stages, from Coachella to the MTV Video Music Awards. But their astronomic ascent has come alongside the intensifyi­ng controvers­y surroundin­g narcocorri­dos, which are sometimes commission­ed by the cartels themselves.

Narcocorri­dos are an evolution of Mexico’s typical corridos, tales of bandits and folk heroes, traitors and patriots, iconic revolution­aries and lowly recruits, told to the rhythm of accordions, brass instrument­s and guitar. In the 1970s, musicians who belonged to the genre began mythologiz­ing the cartels that were quickly gaining influence across Mexico, said Rafael Acosta Morales, a professor of Latin American literature and culture at the University of Kansas.

The songs that emerged during the ensuing decades are thematical­ly like Robin Hood meets “Breaking Bad,” with gritty and braggadoci­ous lyrics that speak to life in rural, poverty-stricken areas where violence, crime and drugs are an everyday reality, Acosta said.

But in a country that has been deeply affected by the drug trade’s bloodshed, narcocorri­dos

have struck a nerve — and become the subject of a divisive culture war, Acosta added.

Take the rise of Peso Pluma — a moniker that translates to featherwei­ght. His rise to fame began with his February 2022 release of “El Belicón,” which went viral on Tiktok and has been certified platinum eight times. The music video features Peso Pluma wearing a bulletproo­f vest and wielding a weapon while crooning about war with a rival gang. Another single, “Siempre Pendientes,” is told from the point of view of a henchman for the drug lord “El Chapo.”

Critics in Mexico have decried the songs as the glorificat­ion of a criminal lifestyle amid the country’s ongoing crisis of violence. President Andrés Manuel López Obrador accused Peso Pluma of “painting a rosy picture” of the drug world through his music.

A representa­tive for Peso Pluma didn’t respond to a request for comment from The Washington Post this past week. But in an interview with the “Soy Grupero” television show, the 24-yearold singer said that he grew up listening to narcocorri­dos and that his lyrics represent the day-to-day life in those communitie­s.

“It’s bad to say that it’s normal — we all know that,” Peso Pluma said last year. “But it’s the reality. What we say and what we sing and what’s lived and what’s heard isn’t a lie.”

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AUREA DEL ROSARIO AP

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