INDUSTRY ANNOUNCEMENTS

LIVE SDAR CLASS PUTS THE FOCUS ON ARTIFICIAL INTELLIGENCE USE IN REAL ESTATE

Generative-ai (artificial intelligence) technology is changing industries like real estate overnight. New AI breakthroughs will enhance human capabilities and reshape an agent’s value proposition.

In a free, in-the-classroom course on Thursday, January 4, from 1:00 to 2:30 p.m., AI tech veteran Ray Broemmelsiek will guide agents through the latest AI tools and techniques that are reshaping the property market, ensuring your listings stand out in a competitive digital landscape.

Learn how to automate your outreach, personalize client interactions, and analyze market data with precision -- all skills that will set you apart in the modern real estate industry. As you master these innovative solutions, you’ll not only save time but also create more meaningful connections with buyers and sellers.

The class is hosted by the Greater San Diego Association of Realtors (SDAR), and held at SDAR’S Kearny Mesa headquarters, 4845 Ronson Court, San Diego, 92111.

Contact education@sdar.com for registration assistance. Find this and other SDAR courses being offered in-person and online at www.sdar.com/education or call (858) 715-8000.

SDAR HOSTS LIVE COURSE ON ETHICS FOR REAL ESTATE IN KEARNY MESA

The Greater San Diego Association

of Realtors (SDAR) has scheduled a live classroom course for agents on the standards of ethical conduct in the practice of real estate, as well as the California Business and Professions Code that guides ethical business practices within California.

Attend the course on Friday, January 5, from 10:00 a.m. to 1:00 p.m. and receive 3.0 hours of continuing education (CE) credit upon course completion and passage of the exam. Past SDAR Broker of the Year Dan Hill leads required course at SDAR’S Kearny Mesa headquarters, 4845 Ronson Court, San Diego, CA 92111.

Contact education@sdar.com for registration assistance. Find this and other SDAR courses being offered in-person and online at www.sdar.com/education or call (858) 715-8000.

PSAR: HOMEBUYER SENTIMENT IS LOW

The Pacific Southwest Association of Realtors (PSAR) reports consumers are pessimistic about the housing market, despite softening home prices and declining interest rates. Citing a California Association of Realtors market analysis released Dec. 11, PSAR noted the share of consumers who said it was a good time to buy reached a new low of 14 percent, according to a recent Fannie Mae national housing survey. However, consumers are more positive on home selling, with 60 percent saying it was a good time to sell in November 2023, a dip from 63 percent in October 2023, but an increase from 54 percent recorded in November 2022. Also, 22 percent expect lower mortgage rates over the next 12 months.

PSAR: ONE-THIRD OF BUYERS ALL-CASH

The Pacific Southwest Association of Realtors (PSAR) reports roughly one-third of U.S. homebuyers, or 34.1 percent, are paying all cash in many of the 40 most populous metro areas, including San Diego. In a blog post to its members, PSAR noted that many affluent Americans are opting for all-cash to stay away from the sting of a home loan with a high interest rate, according to a study from Redfin. Also, all-cash homebuyers are spending less on housing and keeping more cash in the bank by avoiding the high interest payments, Redfin stated. The 34.1 percent for all-cash buyers during September 2023 was the highest share since 2014, the study found.