BABY YODA TOYS UNVEILED, MONTHS AFTER HIS TV DEBUT
Walt Disney Co. unveiled dozens of new products tied to its hit show “The Mandalorian” and the breakout character popularly known as Baby Yoda, ahead of New York’s big Toy Fair trade show this weekend.
The products run the gamut from Hasbro Inc.’s $30 blackbladed lightsaber to Funko Inc. bobbleheads based on the show’s bounty hunters. The big draw, however, is expected to be Baby Yoda, a cuddly green character who may or may not be related to the wise Jedi from the Star Wars films.
The eight-episode “Mandalorian” program was the runaway hit for the company’s new Disney+ streaming service, which launched in November. The $7-per-month service has quickly signed up more than 28 million subscribers, in part due to the popularity of the new series. A second season is scheduled to begin in October.
Toys and other merchandise have always been a big factor in the
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