San Diego Union-Tribune

BABY YODA Holding back merchandis­e built frenzy

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economics behind Star Wars. But the Baby Yoda character created a logistical challenge. “Mandaloria­n” creator Jon Favreau asked Disney to hold off on making toys tied to the Baby Yoda character until the series aired, to maintain the surprise of his appearance.

That meant consumers couldn’t get merchandis­e during the social-media frenzy that the show kicked off.

“Holding back on product developmen­t gave everyone the chance to discover the character affectiona­tely known to fans as Baby Yoda together,” he said in a statement Thursday. “This is something special in the age of spoilers.”

Products unveiled Thursday include $13 plush dolls based on the character — officially known as the Child — and a $60 animatroni­c version, which moves and makes sounds.

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