BABY YODA Holding back merchandise built frenzy
economics behind Star Wars. But the Baby Yoda character created a logistical challenge. “Mandalorian” creator Jon Favreau asked Disney to hold off on making toys tied to the Baby Yoda character until the series aired, to maintain the surprise of his appearance.
That meant consumers couldn’t get merchandise during the social-media frenzy that the show kicked off.
“Holding back on product development gave everyone the chance to discover the character affectionately known to fans as Baby Yoda together,” he said in a statement Thursday. “This is something special in the age of spoilers.”
Products unveiled Thursday include $13 plush dolls based on the character — officially known as the Child — and a $60 animatronic version, which moves and makes sounds.