San Diego Union-Tribune

SAN DIEGO SET TO BENEFIT FROM AI

Report says machine learning background lends itself to job growth

- BY MIKE FREEMAN

Ar tif icial Intelligen­ce, an enigmatic term for technolog ies that make gadgets and software “smar t,” is expected to become a bigger par t of our lives thanks to advances in computing power, data storage and high-speed networks such as 5G.

San Diego is in a strong position to benefit from the expansion of artificial intelligen­ce, according to a study “Measuring the Future: AI and San Diego’s Economy” released last week from the San Diego Regional Economic Developmen­t Corp.

While the study did not pinpoint a specific number of artificial intelligen­ce jobs in the region, it did highlight industries with above-average employment in AI fields.

They include telecommun­ications, informatio­n technology, software and transporta­tion. Large companies with operations in San Diego such as Booz Allen Hamilton, Northrop Grumman and ResMed — as well as smaller businesses such as Lytx, Lockton and Semantic AI — are among the firms developing artificial intelligen­ce technology in the region.

These industries support an estimated 175,680 local jobs, or roughly 10 percent of total employment in the region. The average salary in this cluster is $127,960, which is 3.9 percent above the national average for these industries and more than 70 percent above San Diego’s average worker salary, according to the study.

Based on a survey of local firms, 62 percent expect to see the number of employees engaged in AI-related work grow over the next 12 months, according to the report.

“Our biggest takeaway from the study is (that) AI adoption is creating more jobs in the region rather than eliminatin­g them,” said Joe Rohner, head of the analytics prac

tice at consulting firm Booz Allen, which was the underwrite­r of the study. “We believe San Diego can lead this capability globally, attracting new talent to the region, driving economic growth and fueling new jobs in San Diego.”

For most people, artificial intelligen­ce isn’t easy to define. It is generally thought of in futuristic terms around things such as self-driving cars. A recent survey by the Center of the

Governance of Artificial Intelligen­ce found that 60 percent of Americans were either neutral, opposed or unsure about AI, while 40 percent support it.

“Automation in general tends to be cast in a pretty dim light,” said Nate Kelley, senior research manager with the San Diego Regional EDC. “That’s why it was really good news” that San Diego firms don’t appear to be shedding jobs because of AI.

Artificial intelligen­ce is already more common than it might appear, however. Smartphone­s rely on it to power things like voice assistants, or to enhance photo quality or deliver directions in navigation apps. Qualcomm has included AI engines in its smartphone processors for several years. One of the first pattern-recognitio­n algorithms used by banks to spot credit card fraud came out of San Diego’s HNC Software, which was acquired by FICO in the 1990s.

According to the survey, San Diego’s artificial intelligen­ce expertise is centered on machine or deep learning, with 82 percent of employers working in AI involved in the specialty that’s fundamenta­l to predictive analytics.

But local firms also are developing AI tools in image, speech or video recognitio­n (46 percent,) natural language processing (46 percent,) robotics (24 percent) and autonomous vehicles (21 percent.)

“The proliferat­ion of artificial intelligen­ce and machine learning technologi­es promises to be a transforma­tive force for businesses worldwide,” said Mark Cafferty, president and chief executive of San Diego Regional EDC. “With this report, the EDC Research Bureau helps paint a picture of the impact of AI, proving its potential to grow jobs and even help narrow gender and racial wage gaps.”

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