Diversified investment
Marta Kauffman learns from criticism of ‘Friends’ and pledges $4 million to African and African American studies
Marta Kauffman remembers being bothered: Why were so many people picking on “Friends”?
Created by Kauffman and David Crane, the series about a group of close friends was an instant smash when it premiered in 1994, and thanks to syndication and streaming, it has remained one of TV’s most popular shows since it left the air in 2004 after 10 seasons. Despite its success, though, the comedy was repeatedly criticized for its lack of diversity, with numerous observers wondering how the characters existed in a predominantly white environment even though the series was set in New York City.
Kauffman felt “Friends” was being unfairly singled out, claiming there was too much attention on the near-absence of Black people and other people of color: “It was difficult and frustrating.”
But now, Kauffman says, she gets it.
In the last few years, Kauffman — who is also the co-creator of Netflix’s recently concluded “Grace and Frankie,” starring Jane Fonda and Lily Tomlin — has had a dramatic change of heart, and she now feels that the criticisms about “Friends” were fair.
The series’ failure to be more inclusive, Kauffman says, was a symptom of her internalization of the systemic racism that plagues our society, which she came to see more clearly in the aftermath of the 2020 murder of George Floyd by Minneapolis police and the worldwide protest movement that erupted around it.
That reckoning was the catalyst for her decision to pledge $4 million to her alma mater, the Boston area’s Brandeis University, to establish an endowed professorship in the school’s African and African American studies department.
“I’ve learned a lot in the last 20 years,” Kauffman said in a Zoom interview. “Admitting and accepting guilt is not easy. It’s painful looking at yourself in the mirror. I’m embarrassed that I didn’t know better 25 years ago.”