San Diego Union-Tribune

HOT HUSTLES: FOLLOW THE MONEY, SEE WHERE IT GOES

- BY KATHY KRISTOF

Looking to pad your bank account or pay off your holiday debt? Look for hot hustles — jobs that are in the greatest worldwide demand. Recent research on jobs most commonly outsourced to freelancer­s found that technology services, content writing, graphic design, animation and illustrati­on are among a dozen roles that companies are trying to fill with freelance help.

Hot hustles

When searching for hot hustles, freelancer­s have two choices. They can try to find work themselves through their own list of contacts, LinkedIn and social media. Or they can sign on with an online platform that promises to connect them with clients. The online platforms provide the allure of ready work. However, they all come with a cost — some sort of fee to handle your marketing and collection. And some are decidedly more worker-friendly than others.

Where are the best places to find hot hustles? Here’s a breakdown by job type.

Writing

Both “content writing” and “business writing” were listed among the jobs companies were most likely to outsource, according to recent research by Remote.com, a payroll and benefits firm. And the number of online platforms promising writing jobs reflects the popularity, with dozens of sites looking for writers.

The problem is that many of these sites are so-called “content mills” that want writers to churn out copy, optimized for search engines, for a few pennies a word. Even the most prolific writers would have a hard time making minimum wage at companies like The Content Authority, Scripted and Text Broker. Each of these sites pay $50 or less for 500-word

articles.

However, there also are plenty of good sites to find writing jobs. Robert Half, Contently and Skyword all connect writers with companies needing content writers, often to populate websites that do everything from reporting corporate results to offering lifestyle and personal finance tips.

Creative and comedy writing positions can be found through Working Not Working, Creative ly and Cracked.

Academic writing and editing positions are offered through ServiceSca­pe.

And, book writers and editors can find work through Reeds ya nd Penguin Freelance rs. Almost any type of writer can also find open positions using the job board at ProBlogger.

Technology services

Whether it’s designing smartphone apps, websites or troublesho­oting, people with technologi­cal skills can make great money. The sites that are best to find this work depend on whether you’re looking for long-term contracts and/or staff positions or are looking for shorterter­m fill-in-the-gaps projects.

Staffing giant Robert Half is among the best sites to find longer-term work, as is Onward Search, which specialize­s in digital creatives. A site called FlexJobs, which is a curated job board for remote and flexible work, is also worth considerin­g.

Meanwhile, Toptal, Braintrust and FreeUp offer project work in everything from coding and web developmen­t to ecommerce design. Catalant and Gerson Lehrman Group offer high-end consulting projects in technology and other fields.

If you’re looking for tech consulting projects that take less than an hour, check out PlayTestCl­oud and UserTestin­g. Both sites pay about $30 an hour for people to review websites for user experience issues.

Graphic design

Many of the same sites that offer writing and editing positions also connect graphic designers with work making book covers, graphs and designing page layouts. Among the better sites to find work: Skyword, Reedsy, FreeUp and ServiceSca­pe.

Another site called Awesomic provides a wide array of graphic design work, from creating logos to smartphone applicatio­ns. Unlike sites that connect you with occasional work, Awesomic says demand is so high it can keep designers busy for as many hours as they’ve got.

Broader profession­al sites ranging from Fairy God Boss to Flex Profession­als can also connect designers with project work.

Animation and illustrati­on

The opportunit­ies for artists, animators and illustrato­rs are also legion.

Reedsy, which helps selfpublis­hed authors edit and design their books, enlists animators and illustrato­rs to design book jackets and illustrate children’s literature.

Fiverr is a broad job platform that has a vibrant community of animators and illustrato­rs offering everything from whiteboard illustrati­ons to caricature­s. Video animations are also huge here, with freelancer­s offering to create animated videos on everything from biotechnol­ogy to exercise. With Fiverr, freelancer­s design their own job offers, deciding how much to charge and the limitation­s and restrictio­ns of the work.

There is nearly limitless opportunit­y for animators and illustrato­rs to offer their work through print-on-demand shops, too. These companies actively recruit artists to upload original designs that can be used to decorate everything from duvet covers to skateboard­s, coffee cups and T-shirts. There is no cost to sign up and upload art. Artists get paid a royalty every time a product is sold using their illustrati­ons.

Some print-on-demand sites worth considerin­g: Society6 and RedBubble, which allow artists to set their own royalty rates. Spoonflowe­r, which is particular­ly wellsuited to people with repeating designs. FineArtAme­rica, which we see as particular­ly adept at turning your pictures into puzzles. And, Printful, which can be more lucrative for artists but has you do more of the marketing.

 ?? GETTY IMAGES ?? Writing, graphic design and illustrati­on are some of the jobs most frequently outsourced to freelancer­s.
GETTY IMAGES Writing, graphic design and illustrati­on are some of the jobs most frequently outsourced to freelancer­s.

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