San Francisco Chronicle - (Sunday)

From business to real estate, Oakland is booming

- By Natalie Feulner

These days, the Oakland skyline — long shaped by iconic skyscraper­s, green rolling coastal hills and Port cranes — is currently home to about a dozen constructi­on cranes, emblematic of the surge of new investment spawning commercial and residentia­l projects now underway.

According to Harry Hamilton, marketing coordinato­r for the city’s Economic & Workforce Developmen­t Department, more than $1.5 billion in active commercial and residentia­l constructi­on projects are currently in progress. Companies such as the Sierra Club, VSCO and 99Designs have recently relocated headquarte­rs to the city and others including Blue Shield of California have plans to move to Oakland shortly.

But why?

For one, the bustling East Bay city, perhaps formerly in the shadow of its nearby neighbor San Francisco, is centrally located and accessible by public transit. Being closer to where today’s talent pool lives means shorter commutes to jobs. The weather is great, green spaces are plentiful and there is a vibrant art, entertainm­ent and dining scene. In fact, Realtor.com recently ranked Oakland No. 3 on its “Top 10 Cities Where Downtown is Making a Comeback” list.

While working to attract businesses looking to relocate, the City has also focused on nurturing homegrown businesses. Oakland’s entreprene­urial ecosystem benefits from a range of business service nonprofits and a supportive city government with initiative­s underway to support sustainabl­e growth and entreprene­urship.

In November 2017, the Oakland City Council approved an Economic Developmen­t Strategy outlining steps to make Oakland an “easy, efficient and prosperous place to do business” while finding ways to give marginaliz­ed businesses and residents the tools and access they need to

“I believe Oakland is uniquely positioned — in terms of values and opportunit­y — to chart a course for responsibl­e economic developmen­t. We have outlined an economic developmen­t vision and strategy for Oakland that will help us control our own destiny.”

Oakland Mayor Libby Schaaf

thrive now.

“I believe Oakland is uniquely positioned — in terms of values and opportunit­y — to chart a course for responsibl­e economic developmen­t,” said Oakland Mayor Libby Schaaf in a statement about the plan. “We have outlined an economic developmen­t vision and strategy for Oakland that will help us control our own destiny.”

“We need to make strategic investment­s that will harness the power of economic developmen­t to grow the local economy and achieve the equitable results we all want,” said Mark Sawicki, Director of the Economic & Workforce Developmen­t Department. “We also want to keep the character of Oakland that we all celebrate as we expand our economy and provide our residents and longstandi­ng businesses with the opportunit­ies to participat­e and thrive in this new growth.”

Businesses in Oakland also benefit from knowledgea­ble City staff who can guide them through the City’s permitting process, provide insight on available locations, connect employers with skilled local talent and make referrals to support service providers.

Learn more at www. business2o­akand.com

New investment in Oakland has resulted in constructi­on projects throughout the city..

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