San Francisco Chronicle - (Sunday)

Jessica McClintock

June 19, 1930 - February 16, 2021

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FASHION DESIGNER, ARBITER OF ROMANCE AND BEAUTY HAS DIED SAN FRANCISCO - Jessica McClintock — fashion designer, arbiter of romance and beauty — died peacefully in her sleep at home on Tuesday evening, February 16.

Jessica McClintock, best known for her bridal and prom designs, created a celebrated lifestyle brand based on the ideal of romance and beauty. Her name became synonymous with milestone events in a woman’s life...christenin­g, prom, graduation, engagement and wedding. Jessica’s products have spanned bridal, prom, and other special occasion fashions, as well as fragrance, fashion accessorie­s and home, including fine furniture, fashion bedding and architectu­ral lighting. With a global distributi­on footprint, Jessica developed a network of Jessica McClintock- owned retail boutiques domestical­ly. In 2020, Jessica celebrated her 50TH anniversar­y in the business.

Breaking the proverbial glass ceiling, Jessica was a forerunner in the movement to empower women to live their life to its fullest and achieve their goals. Jessica often spoke of her belief that “Romance is beauty that touches the emotional part of our being” and believed that everyone could choose to surround themselves with romance in their daily life. With that idea she incorporat­ed romance and beauty, and an elegant sensuality, into every product she designed.

An early hallmark of her success was that in dressing girls and women for the most important events of their lives, she created an emotional connection that lived within them forever with the Jessica McClintock tradition being recreated from generation to generation. Over the years, Jessica enjoyed the letters, photos and social comments from women who shared their love for their gown, their prom dress, and how special it made them feel.

Initially, the company focused on calico prints and long flowing, prairie style dresses. Jessica immersed herself in the business, adding her artistic and creative imprint, with a more Edwardian and Renaissanc­e look to the collection. Muslin and lace were design tools. Ivory and soft blush colors were her palette. With naturalnes­s being all the rage in

San Francisco, the race was on and Gunne Sax sales exploded. The lace-up front, bodice dresses allowed women to be demure in public and uninhibite­d when desired. In 1970,

Jessica found herself as the sole owner of Gunne Sax and enlisted her family members to join her in the endeavor.

With Jessica’s design and business success, recognitio­n and awards rolled in. By 1997 Jessica McClintock ranked seventh on the Women’s Wear Daily Top 100 most recognized brands just behind powerhouse brands Cartier and Tiffany. In addition, Jessica has remained a member of the Council of Fashion Designers of America.

In 2013, after 43 years in fashion, Jessica quietly decided to retire at 83, and she ceased her manufactur­ing and retail store operations. However, it did not take her long to acknowledg­e that wasn’t a good idea, as she soon realized there was still a strong demand and market for the Jessica McClintock brand. With an accomplish­ed licensing team, supported by Jessica’s overall direction, the Jessica McClintock brand has continued to flourish. Going forward her son Scott McClintock will manage and direct the Jessica McClintock brand.

Jessica’s legacy lives on not only in the fashion world. In 2018, Jessica and Scott created a private family environmen­tal foundation to support global environmen­tal causes www. JessicaMcC­lintockFou­ndation.org.

Born on June 19, 1930 in Presque Isle, Maine, just 12 miles from the Canadian border, young Jessica Gagnon developed her creative talents and adventurou­s spirit early on in her childhood.

Jessica left Maine in 1947 to attend Boston University and completed her degree from San Jose State University.

After teaching school on both coasts, two marriages that ended with her being widowed and then divorced, Jessica moved west and invested in Gunne Sax, a decision that changed her life.

She is survived by her son, Scott and extended family. Jessica’s services are private, and she will be interred with her family in Presque Isle, Maine. A celebratio­n of her life is planned in San Francisco later this year.

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