What do you do to manage your online presence and reputation?

The ironic thing about maintaining your online presence and reputation is that this directly correlates with your inperson reputation. Clients will remember how you helped them get through a given sale or purchase and will take to the online sphere to tell others about you helped them in this most personable of experiences.

Having a loyal client base that also happen to be good at technology and online social networks also helps us keep track of how we’re being seen online.

But like with everything else with the pandemic, open houses have been canceled for the past year, which means we’ve had to adapt and migrate to online channels. For us, we’ve used our website with great success by providing deeper content that goes beyond suggesting florals for spring (which are still great) but we’ll share our experience, knowledge and perspective with wouldbe clients and real estate fans alike.

Another effective channel is our YouTube channel where we both feature our own listings with walkthroughs led by our dog (especially popular) and our buyer walkthroughs (of which we have more than 700 videos, 265,000 views and 860 subscribers).

As a Realtor our reputation and integrity is everything. There are about 2 million active real estate licensees in the United States. By state, California has the most registered Realtors in the country, with 194,572 active in 2017; and regionally, San Francisco has 7,364.

So in order to stand out agents must market themselves. In doing so we put ourselves out there for potential criticism.

1. Google Alerts: Set up Google Alerts so you can see when and where your name pops up on the Internet.

2. Google Search: I Google my name to see what I can find and my higherend properties to see which publications they appear in. I googled one of our recent listings and found it in DIRT Magazine right next to Jennifer Lopez. And googled Debbi DiMaggio and found my name in a slew of celebrity listings for Oscar week with a photo lead with Brad Pitt and others. It was a listing of gifting suites where we promoted our book, ‘The Art of Real Estate’ and ‘Real Estate Rules’ during Oscar week at Doris Bergman’s gifting party.

SummerHill Homes stays at the forefront of everchanging online trends through intense research, and maintaining a keen awareness of buyers’ needs, while monitoring local market conditions to forecast appropriate products, digital innovations and services.

We monitor our online information to identify our audience and their needs to make sure we have the latest trends.

We give a reason to relate to our brand, our homes, and to engage with our culture.

We respond promptly to engage with our audience, and cultivate a lasting relationship with our clients. SummerHill Homes encourages reviews and testimonials to deliver consumer awareness of the SummerHill brand, and builds trust by managing an honest platform that cultivates a brand that will benefit our homebuyers.

The team’s mission is to always build communities of distinction.