What are the pros and cons of virtual vs. professional staging?

A:

Virtual staging is a process in which photos are taken, most often of a vacant space, and professionally enhanced to look as though they are actually staged, with furniture and accessories that help a potential buyer to envision what the home might look like, at its best.

It is fast, non-invasive, and potentially a useful tool when either limited time or budget do not allow for actual staging.

When using virtual staging, it is important to watermark the photos, reminding buyers that the space is not actually as pictured. This will help avoid their initial, potential disorientation, upon seeing the actual vacant space.

The listing agent should consider displaying photos on site of the rooms as virtually staged. A showing agent could use an iPad to display the virtually staged photos or video for their client when visiting the house.

Although sometimes useful, we don't foresee virtual staging replacing actual staging anytime soon. Remember, however, that not all stagers are created equal in their ability to deliver.

The stagers we work closely with help us to create the magic that presents your home in its best light, resulting in the highest and best outcome for your sale. How can we help you?

A:

Staging homes for sale is very effective. Buyers have become accustomed to previewing homes online, and if they like what they see there, they will attend the open house or contact their Realtor to preview the property in person.

Traditional staging is always my desired choice when bringing a home to market. No question, traditional staging can be pricey and inconvenient, but the investment is well worth the expense and inconvenience.

Staging entices more buyers to preview the home in person thus elevating a higher price and better outcome for the seller.

Virtual staging is a secondary alternative. Should a client not want to invest in traditional staging, virtual staging is the next best thing.

I tried virtual staging on a small townhome this year and was happy with the photographs. The website showcased the vacant room and next to it, the same room, staged.

However, I still believe virtual staging doesn't compare to traditional staging. Why? Because once the buyer steps into the home it can be a bit of a letdown.

There's nothing better than a beautifully designed home.