Enjoy sustainable, wild caught fish delivered directly to your door

The cardboard box looks so nice sitting on your welcome mat, printed in teal with the words “Real Good Fish,” “Perishable,” “Highest Quality,” “Wild Caught” and “Sustainable.”

You open it to find a temperature protected treasure trove of seasonal, fresh-off-the-boat seafood like California King salmon, halibut, rockfish, black cod, haddock, pollock, swordfish, Dover sole, and specialty cuts like salmon collar.

The Community Supported Agriculture (CSA) — or perhaps in this case, Community Supported Seafood (CSS) — proAdministration gram is customized to your location, split between the West versus the East Coast, with fish coming from Monterey and Central Coast waters.

With each pack containing 10 to 12 servings, it is affordable good food, too, priced at $140 for a trial box (if you love it, you’ll spend a one-time $20 membership fee).

Founder Alan Lovewell is an avid fish-lover, traveling the world and working for the National Ocean and Atmospheric as a Sea Grant Fellow. He connected with fishing fleets in Monterey harbor, then launched his business in 2011, aiming to cut out the retail middlemen.

Now, Real Good Fish gives back to the community, as well, partnering with school districts to provide sustainable fish for student meals and supplying bones and heads to bone broth companies for recipes and organic farmers for fertilizer.

You have choices for your shipments, too. You can get fillets, or 3 to 6 pounds of whole, gutted and gilled seasonal fish. You can get calamari, and even local meats like pasture-raised pork, chicken and bratwurst.

And there’s a personal touch. You get information on what species is coming in your shipment, who caught it, with what gear and when and where it was landed. Plus, you can opt out of species that you don’t like or that you are allergic to.

Advertising Feature • Monterey • Sunday, June 12, 2022

A dog named Sandy visits the outdoor dining area of Salt Wood Kitchen & Oysterette located in the Sanctuary Beach Resort with her owners. The restaurant’s patio overlooks sand dunes and a beach.