San Francisco Chronicle - (Sunday)

Postwar industrial­ist inspired intense levels of corporate devotion

- By Ben Dooley Ben Dooley is a New York Times writer.

TOKYO — Kazuo Inamori, one of the great Japanese industrial­ists of the postwar generation, who founded two multibilli­on-dollar companies and pulled another back from the brink of bankruptcy, died Aug. 24 in Kyoto, Japan. He was 90.

His death was confirmed in a statement by Kyocera, the fine ceramics and electronic­s giant he founded in Kyoto in 1959. Inamori, who was known in Japan as the “God of Management,” made the workplace into a site of near spiritual devotion, preaching a corporate ethos that he put ahead of pure profit motive.

His record of business success has few equals in the history of corporate Japan, where he is often cited as one of a triumvirat­e of business founders — along with Sony’s Akio Morita and Honda’s Soichiro Honda — who spearheade­d the country’s growth into an economic powerhouse in the decades after World War II.

Although Inamori was less known abroad than his contempora­ries, his management style, which drew from Japanese spiritual traditions, inspired generation­s of Japanese workers to give a monastic level of devotion to their companies. He was best known for what he called “amoeba management,” a philosophy that advocated splitting a company’s operations into small groups and leaving business decisions to the people who understood them best: the employees. Like an amoeba, the units would change shape and even split as business demands required.

Inamori expounded on his theories in management books and spread them globally through a network of leadership academies that trained thousands of corporate executives. His teachings found a particular­ly ready audience in China, where his books reportedly sold millions of copies, and he has been cited by the likes of Jack Ma, co-founder of the Chinese e-commerce conglomera­te Alibaba.

After ushering Kyocera into the pantheon of Japan’s corporate giants, Inamori founded a second company, known today as KDDI, which became the country’s second largest telecommun­ications provider, after NTT, a state-owned company that was privatized in the 1980s.

In 1997, he retired to pursue a life of devotion as a Buddhist monk but was pulled back into the corporate world in 2010, at the age of 77, when Japan’s government tapped him to turn around the failing nationally operated Japan Airlines. Kazuo Inamori was born on Jan. 30, 1932, in Kagoshima, a seaside city on Japan’s Kyushu Island, the second of seven children of Keiichi and Kimi Inamori. As the story is told in Japan, when Kazuo was a child, his father’s printing shop was firebombed in the last days of World War II. When the boy, at 13, was bedridden with tuberculos­is, a neighbor lent him a book that sparked his interest in religion.

After earning a chemical engineerin­g degree from Kagoshima University, Inamori joined a small ceramics company in Kyoto as a researcher, but he left to begin his own concern after a disagreeme­nt with management. He started the business with just $10,000, armed with his own formula for a material to make ceramic insulators for television­s. He soon had his employees swear a blood oath that they would “work for the benefit of the world’s people,” he recounted in the book “From Zero to Kyocera: A Company Philosophy to Grow People and Organizati­ons” (2020).

The business, then called Kyoto Ceramic Co., got its first big break when it received an order to make resistor rods for the Apollo space program. It went on to become one of the world’s top suppliers of hightech ceramics, making everything from razor sharp knives to casings for Intel computer chips and expanding into other products, including solar panels and mobile phones.

While the business never made Kyocera a household name outside Japan, it did make Inamori fabulously wealthy and brought him a level of prestige and influence in his country that few could equal.

In 1984, after Japan ended the government monopoly on the telecommun­ications industry, he founded DDI, a long-distance carrier that quickly broke the market dominance of formerly state-owned NTT.

Around the same time, reaching beyond the world of industry, Inamori devoted more than $80 million to establishi­ng the Kyoto Prize, an award recognizin­g the most important advancemen­t in the sciences, arts, technology and philosophy.

He set the award amount lower than that of the Nobel Prize, but he did not hide his broader ambitions for the prize, noting at the time that “nothing would be more gratifying than if it provided some small impetus for the constructi­on of a new philosophi­cal paradigm.”

After retiring as chairman of his two companies, Inamori pursued his philosophi­cal interests, withdrawin­g to a Buddhist monastery in Kyoto, where he lived a monk’s life, shaving his head, waking early to meditate and keeping a vegetarian diet.

But the pull of the material world was too strong for him to resist. In 2010, the Japanese government recruited him to save JAL as the airline filed for bankruptcy. With no experience in the airline industry and no salary, Inamori turned the company around in less than three years through a combinatio­n of improvemen­ts in efficiency and services and by cutting 16,000 jobs.

His survivors include his wife, Asako, and a daughter, Shinobu Kanazawa.

 ?? Haruyoshi Yamaguchi / Bloomberg 2012 ?? Kazuo Inamori was known as the “God of Management.”
Haruyoshi Yamaguchi / Bloomberg 2012 Kazuo Inamori was known as the “God of Management.”

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