San Francisco Chronicle - (Sunday)

SFMOMA offers discount to working artists

- By Aidin Vaziri Reach Aidin Vaziri: avaziri@sfchronicl­e.com

San Francisco Museum of Modern Art has launched a new membership program that gives working artists a major discount on an annual pass, making it one of the first institutio­ns in the U.S. to extend such an offer.

Under the newly introduced program, profession­al artists can now enjoy a $40 discount on an annual SFMOMA membership by completing an online form and providing evidence of their active profession­al work. After successful­ly piloting the initiative in April, the museum has expanded its reach to encompass all qualified artists.

Membership­s range from $100 for individual­s age 65 and older to $1,250 for the Benefactor level.

“Artists are a vibrant core of

all we do at SFMOMA — from exhibition­s to education to special events,” said Christophe­r Bedford, the museum’s

director, in a statement. “I am grateful to launch our new working artist membership program to help increase critThe ical access for practicing artists, to foster meaningful engagement, and to serve as a resource for our creative community.”

The program offers artists two tiers to choose from: an individual level membership priced at $80 per year, or a dual level membership available for $140 per year.

Benefits include free museum admission for the member (and, for the latter, one accompanie­d guest), discounts at all SFMOMA restaurant­s, a 10% discount at the Museum Store, access to members-only preview days and parties, and 25% off daily parking in the SFMOMA garage.

Bay Area artist and SFMOMA trustee Tucker Nichols expressed his enthusiasm for the potential impact of the program.

“The museum is constantly changing, and this program will encourage artists to come frequently and engage actively,” he said. “I’ve long hoped for a program like this at a major Bay Area arts institutio­n, and it’s great to see it come to fruition.”

Further details regarding SFMOMA membership levels can be found at sfmoma.org/ membership.

The museum will continue to host free family days throughout the year, allowing up to four adults with children to enjoy compliment­ary admission. Additional­ly, First Thursdays will grant free admission to residents hailing from all nine Bay Area counties, along with a continuati­on of regular free community days.

 ?? Brontë Wittpenn/The Chronicle ?? The San Francisco Museum of Modern Art has launched an innovative new membership program for profession­al artists.
Brontë Wittpenn/The Chronicle The San Francisco Museum of Modern Art has launched an innovative new membership program for profession­al artists.

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