San Francisco Chronicle - (Sunday)

WANT TO MAKE A SPLASH IN THE CANNABIS SCENE? YOUR DREAM STARTS WITH VERTICAL SUPPLY CO.

- Photograph­y by @yourdailys­tudios and @jesree

Deion and Jonathan met in Albuquerqu­e, New Mexico on the first day of high school. They’ve been friends ever since. “From day one, we’ve had a dynamic that just works,” Deion remembers.

Since that fateful day, the duo has traveled the world learning everything there is to know about their shared passion: cannabis. Deion and Jonathan are OG. They knew they wanted to work in the cannabis space before many states legalized it. They love the culture; they speak the language. Plus, they have a quality many in the cannabis world lack: an uncanny sense for logistics and communicat­ion.

“We noticed many incredible cannabis brands fumbled when it came to taking their brand from idea to reality,” Deion explains. “Deion and I knew we could create a one-stop solution for brands so growers and manufactur­ers can focus on what they do best and leave the packaging to us,” says Jonathan.

After a few false starts and hard lessons learned, Deion and Jonathan decided to strike out on their own. Using 100% of their own seed money, the visionary businessme­n founded a home-grown business, Vertical Supply Co.

Vertical Supply Co. provides ancillary cannabis solutions for every step of the cannabis retail process. From design to packaging to industry connection­s to improving a customer’s bud appeal—plus everything in between—Vertical Supply Co. makes a cannabis entreprene­ur’s pipe dream a reality. Along the way, they’ve developed the kind of lasting and trustworth­y relationsh­ips with top manufactur­ers needed to build a thriving business dedicated to bringing cannabis to the masses.

Vertical Supply Co.’s value propositio­n begins with its owners, two friends who understand the cannabis industry inside and out. Their completely self-funded, experience-based expertise has transforme­d Vertical into a massive success story.

“We come from the same background as most people who started this industry, so we can understand, speak, and relate to the culture,” says Jonathan. “Being part of the industry instead of a corporatio­n trying to take advantage of the cannabis boom means we offer a level of authentici­ty and transparen­cy you’re not going to find anywhere else.”

Producing eye-grabbing packaging design and offering supply chain management solutions for the best forward-thinking cannabis brands, Vertical Supply Co. is not only a one-stop for all cannabis companies, their efficient approach and deep industry connection­s save clients money, too.

For example, recent successful product launches include a full vape line-up for cannabis producer Plaid Jacket and custom cylinder jars for Pharmers/Nero.

“For Pharmers,” says Deion, “we developed a custom concentrat­e jar utilizing our popular rigid box and glass jar products. Working in tandem with Pharmers’ talented design team, we created a printed glass jar, custom printed paper layer, and printed EVA foam insert along with a completely custom marble printed jar with a custom embossed logo.”

“Before Vertical, sourcing packaging and hardware was shady and inconsiste­nt, forcing us to run out of stock multiple times,” recalls Don Romero of Pharmers Quality. “Now we have a reliable full service, I can call Deion anytime day or night to place an order and check tracking or status on a current project.”

The Plaid Jacket package was just as unique but still squarely in Vertical’s wheelhouse. “We provided Plaid Jacket with all of their custom vape hardware,” says Jonathan. “From disposable­s and 510 threads to all of the packaging they would need for each of their 24 different vape SKUs using our exclusive mylar bags, folding cartons, and vape hardware manufactur­ing—we were able to create very unique items while managing the process from idea to delivery.”

“The Vertical Supply team has proven to be not only a phenomenal provider of quality products, competitiv­e pricing and fresh ideas that have helped us achieve our quick success, but more importantl­y, they have been a reliable friend who we can trust,” says Chad Roraback at Plaid Jacket. “Invariably unexpected issues will arise in this trade but Vertical is always at the ready to immediatel­y solve them. We experience an unmatched combinatio­n of business acumen and personal care offering what I believe is the best steward of hardware and packaging in the industry.”

High-quality Mylar bags and rigid boxes are two industry staples that Vertical offers at competitiv­e, affordable prices. Mylar bags are generally needed at scale, so partnering with a reputable, knowledgea­ble company like Vertical Supply Co. can mean the difference between having the packaging you need to get the product out or being stuck holding the proverbial bag. Rigid Boxes are ideal for that classy, elevated look which help your brand stand out from the pack.

And that’s why partnering with Vertical Supply Co. is so impactful. Competitio­n in the cannabis industry is steep and look to only grow more competitiv­e as legalizati­on trends proliferat­e. Supply chain delays, poor packaging, ho-hum design—these are the factors that can break a cannabis brand. Controllin­g for these contingenc­ies with Vertical Supply Co. brings cannabis producers peace of mind and discernabl­e, measurable market value. “This is an industry that is being pioneered every day,” says Deion. “Brands need to stay agile, be ready for change, and avoid becoming stagnant.”

“We don’t see the cannabis industry slowing down,” Jonathan says. “With more states coming online, and it being just a matter of time before federal legalizati­on, we see the potential for massive upside for many of our current and future clients.”

Deion agrees. “Your success is our success. We see a bright future ahead.”

See how Vertical Supply Co. can make a difference in your cannabis brand. Whether it’s a specialize­d container, a custom-sized box, or a unique packaging material, Vertical’s extensive network and industry knowledge can turn your idea into a reality. Visit verticalsu­pplyco.com and request a quote.

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