San Francisco Chronicle

MSNBC’s classless race for TV ratings

- E-mail: ruben@ rubennavar­rette.com

Mitt Romney says it’s time to move on from the controvers­y involving MSNBC host Melissa Harris-Perry and his adopted grandson.

I say it’s time to turn off MSNBC. Its angry talkers take personal attacks to a new and uglier level. They offend, we recoil. Alec Baldwin was fired and Martin Bashir resigned for making crude comments while hosting shows at the network. And even when Harris-Perry tried to save her job with an apology to the Romney family, she wasn’t up front about everything she did wrong.

Liberals are a bundle of contradict­ions. They say we shouldn’t take race into account, then they create racial preference­s that do just that. They insist that immigrant children should learn English, then launch bilingual education classes that make this more difficult. They insist that giving poor and minority children a quality education is a civil right, then they side with teachers unions that undermine reforms intended to improve our schools. Now, after saying for decades how Republican­s need to be kind and compassion­ate to African Americans, they ridicule a family of Republican­s for doing something kind and compassion­ate: adopting an African American baby.

The family is the Romneys. And the baby is Kieran James Romney, who last fall was adopted by Mitt Romney’s son Ben and his wife, Andelyne. The little guy appeared in the family Christmas photo, sitting on the knee of the 2012 Republican standard-bearer.

Recently, in a lame year-end segment on her show dubbed “Look Back in Laughter,” Harris-Perry and a couple of her guests — actress-comedian Pia Glenn, and comedian Dean Obeidallah — decided to make fun of that image.

Glenn burst into a song popularize­d by Sesame Street: “One of these things is not like the others! One of these things just isn’t the same. And that little baby, front and center, would be the one.”

Goodness, what would Big Bird say?

Harris-Perry joked that Kieran James should grow up to marry North West, the daughter of reality star Kim Kardashian and rapper Kanye West. She quipped, “Can you imagine Mitt Romney and Kanye West as in-laws?”

Can you imagine MSNBC putting on the air a show that is actually worth watching? Me neither. I’m not alone. Several media critics have responded to this controvers­y by suggesting that the problem extends to the whole network.

It gets worse. Obeidallah said this about the photo: “I think this picture is great. It really sums up the diversity of the Republican Party, the RNC. At the convention, they find the one black person.”

That’s bold talk. None of the television networks are particular­ly good at showcasing people of color. Everyone apologized, sort of. Only Harris-Perry offered a halfway decent mea culpa — both on Twitter and on her show. Ironically, the host is herself the product of an interracia­l marriage, and her mother — like the Romneys — was raised as a Mormon.

Appearing on “Fox News Sunday,” Romney said that “people make mistakes.”

But it turns out that HarrisPerr­y was no innocent bystander who got caught up in the wreckage. She was the instigator. You see, this doomed segment didn’t just “proceed” aimlessly into the ditch. It was driven there by the host.

And why was this? HarrisPerr­y may have provided the answer. As she went to break, she added, “We are basically ratings whores.”

I wouldn’t argue with that.

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